The Tipping Point: How Little Things Can Make a Big Difference

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  • Format: Paperback
  • Copyright: 2001-05-01
  • Publisher: Hachette Book Group USA
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Unabridged - The New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment they take off, they reach their critical mass, or, the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends and the people who create the phenomenon of the word of mouth.

Table of Contents

Introductionp. 3
The Three Rules of Epidemicsp. 15
The Law of the Few: Connectors, Mavens, and Salesmenp. 30
The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virusp. 89
The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crimep. 133
The Power of Context (Part Two): The Magic Number One Hundred and Fiftyp. 169
Case Study: Rumors, Sneakers, and the Power of Translationp. 193
Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarettep. 216
Conclusion: Focus, Test, and Believep. 253
Afterword: Tipping Point Lessons from the Real Worldp. 261
Endnotesp. 281
Acknowledgmentsp. 293
Indexp. 295
Table of Contents provided by Syndetics. All Rights Reserved.

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