Tips and Traps For Writing an Effective Business Plan

by Balanko-Dickson, Greg

• ISBN13: 9780071467513
• ISBN10: 0071467513
• Edition: 1st
• Format: Paperback
• Copyright: 2007-01-11
• Publisher: McGraw Hill

Summary

In only 30 days, entrepreneurs cancraft business plans that make theirgoals a realityA concrete business plan is essential when assessinga business's earning potential or when applying forfinancing.Tips & Traps for Writing an Effective BusinessPlanuses the popular Tips & Traps format to guideyou step by stepthrough the process of creating an effective plan thatwill work with a developing business. You'lllearn how to assemble information and write eachpart of your plan, with the goal of having a ready-to-go,working strategy in just 30 days. The book alsoprovides specific advice for crafting plans that apply todifferent industries and also includes detailed instructionsfor writing a financial plan.

Author Biography

Greg Balanko-Dickson is a third-generation entrepreneur and consultant, with clients throughout the United States, Canada, the United Kingdom, and South Africa.

Table of Contents

What is a business plan? : why do I need a business plan?	p. 3
Understanding the process and getting prepared	p. 11
Industry analysis	p. 23
Market analysis	p. 39
Products and services	p. 59
Business description	p. 75
Marketing and sales strategy	p. 85
Operations and management	p. 109
Pro forma financial plan	p. 125
Implementation plan	p. 171
Contingency and emergency plan	p. 179
Executive summary	p. 191
Writing a business plan in 30 days	p. 199
Common mistakes in writing a business plan	p. 209
Working with professional advisers	p. 221
Business planning for inventors	p. 229
Business planning for a retail business	p. 237
Business planning for a manufacturing business	p. 245
Business planning for wholesale distributors	p. 251
Business planning for a service business	p. 257
Business planning for consultants and professionals	p. 261
Business planning for large and public companies	p. 265
Business planning for small-medium businesses (SMB)	p. 271
Business planning for small-small businesses	p. 275
Business planning for a Web-based business	p. 285
Applying for a business loan	p. 295
Getting funding for investors, family, and friends	p. 307
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