Tips on Type

by Gray, Bill; Wills, Scott

• ISBN13: 9780393730067
• ISBN10: 0393730069
• Edition: 00
• Format: Paperback
• Copyright: 1998-01-17
• Publisher: W. W. Norton & Company

Summary

Some things never change: the anatomy of type, type classification, the principles of layout and legibility of the printed page. Other aspects of typography have been revolutionized by the computer and the rise of desktop publishing. This handy guide provides a rundown of the history of type, traditional usage, and the changes wrought by the widespread practice of typesetting by nonprofessionals.

Table of Contents

Foreword to the Revised Edition	4	(1)
Introduction	5	(1)
What is Type?	6	(2)
Glossary	8	(5)
A Short History of Type	13	(6)
How Calligraphy Relates to Type	19	(6)
Classification of Type	25	(1)
Traditional Tools	26	(2)
Parts of Typefaces	28	(2)
How to Identify Typefaces	30	(4)
The Size of Type	34	(1)
The X-Height of Type	35	(1)
Dimensions of Type	36	(1)
Comparison of Text Types	37	(1)
Spacing	38	(2)
Text and Display	40	(1)
Design of Text	41	(9)
Mixing Typefaces	50	(6)
Digital Foundries	56	(1)
Some Contemporary Typefaces from Digital Foundries	57	(1)
Numbers	58	(1)
Picking a Typeface	59	(1)
Design of Paragraph Mass	60	(2)
Design of First Lines of Paragraphs	62	(2)
Achieving Emphasis	64	(3)
Designing Initial Caps	67	(1)
How to Indicate Text Type on Layouts	68	(1)
Designing Display Headlines	69	(2)
Type Sample Books	71	(14)
How to Comp a Display Headline	85	(1)
Typographic Devices	86	(3)
Borders	89	(1)
Traditional Copy-fitting	90	(3)
Fun and Games with Words	93	(1)
Building a Font Library	94	(1)
Type Alterations on the Computer	95	(1)
Proofreaders' Marks	96	(2)
Tips on Copy-fitting	98	(3)
Digital Type Effects: Type on a Path	101	(1)
Fitting Type to Text and Shapes	102	(1)
Distressed Type and Other Effects	103	(1)
Variations of One Typeface	104	(2)
The Advent of Electronic Typesetting	106	(1)
A Short List of Digital Typesetting Terms	107	(1)
Digital Type	108	(3)
Computer-Assisted Typesetting	111	(1)
Typographic Layout	112	(2)
What Type Styles Express	114	(2)
Designing a Typeface	116	(1)
Font Design Software	117	(1)
Dry-transfer Type	118	(1)
Previewing Your Ad	119	(1)
Loose-leaf Notebook Reference File	120	(2)
Backword	122	(1)
Acknowledgments	123	(1)
Bibliography	124	(1)
Sources	125	(1)
Index	126