Tools for Innovation The Science Behind the Practical Methods That Drive New Ideas

by Markman, Arthur B.; Wood, Kristin L.

• ISBN13: 9780195381634
• ISBN10: 0195381637
• Format: Hardcover
• Copyright: 2009-08-13
• Publisher: Oxford University Press

Summary

It is widely known that innovation is crucial to sustain success in business, government, and engineering. But capturing the effective means of fostering innovation remains elusive. How can organizations actively promote innovation, which arises from a complex combination of cognition and domain expertise? Researchers across an array of fields are studying innovation, with exciting new findings suggesting that science is beginning to understand how it can be cultivated. It is now more important than ever for seemingly distant fields to share conclusions and, in concert, translate them into viable applications. In this unique and exciting collaboration, engineers, cognitive scientists, psychologists, computer scientists, and marketers explore the practical methods that support innovation and creative design, from different ways of thinking and conceptualizing to computer-based tools. The authors present research on processes as well as on the evaluation of existing methods. Their lessons drawn are at the forefront of the interdisciplinary movement to use science to help organizations thrive.

Author Biography

Arthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin.
Kristin L. Wood is Professor of Mechanical Engineering at the University of Texas at Austin.

Table of Contents

The Cognitive Science of Innovation Tools	p. 3
On "Out-of-the-Box" Thinking in Creativity	p. 23
"Putting Blinkers on a Blind Man": Providing Cognitive Support for Creative Processes with Environmental Cues	p. 48
Thinking with Sketches	p. 75
Supporting Innovation by Promoting Analogical Reasoning	p. 85
Constraints and Consumer Creativity	p. 104
The Development and Evaluation of Tools for Creativity	p. 128
ConceptNets for Flexible Access to Knowledge	p. 153
Innovation Through tRaNsFoRmAtIoNaL Design	p. 171
Introduction of Design Enabling Tools: Development, Validation, and Lessons Learned	p. 195
Supporting Innovative Construction of Explanatory Scientific Models	p. 216
Index	p. 235
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