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9780199870264

Tools for Innovation The Science Behind the Practical Methods That Drive New Ideas

by ;
  • ISBN13:

    9780199870264

  • ISBN10:

    0199870268

  • Format: eBook
  • Copyright: 2009-09-01
  • Publisher: Oxford University Press
  • Purchase Benefits
List Price: $62.00
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Author Biography


Arthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin.

Kristin L. Wood is the Cullen Trust Endowed Professor in Engineering and University Distinguished Teaching Professor, Mechanical Engineering at the University of Texas at Austin.

Supplemental Materials

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