Top Dog The Science of Winning and Losing

by Bronson, Po; Merryman, Ashley

• ISBN13: 9781455529551
• ISBN10: 1455529559
• Edition: Large
• Format: Hardcover
• Copyright: 2013-02-19
• Publisher: Twelve

Summary

For a decade, it's been a constant drumbeat: Our nation needs to be competitive. Businesses need to be better than the competition. So do our schools and students. Peopleneed to be more competitive. Yet, despite these admonitions-nothing's changed. Sure, we compete more, but in futile ways ($500 shoes and violin-playing toddlers) that ultimately don't get us anywhere. And we're just ever more daunted by the enormity of the competition we face. As President Dwight Eisenhower said, "It's not the size of the dog in the fight; it's the size of the fight in the dog." But no one's really given us an understanding of the nature of how to compete. Finally-that's about to change. In TOP DOG, Bronson and Merryman assess the size of the fight in all of us. Through the psychology of rankings, neuroscience of mistakes, and DNA of fearlessness, TOP DOGreveals the hidden factors behind the wins and losses in any high-stakes situation. From Olympic triumphs to political flops, to why female Wall Street analysts perform better then men but are promoted less. CIA spies, pharmaceutical sales, genetics, neuroscience, psychologists, economists and more. You'll never compete the same again.

Author Biography

Po Bronson is the author of seven books, including What Should I Do with My Life?, a #1 New York Times bestseller with more than ten months on the list. Po has been on Oprah, on every national morning show, and on the cover of five magazines, including Wired and Fast Company. He is Strategy Director at IndieBio. He lives in San Francisco with his wife and two children. Ashley Merryman's journalism has appeared in Time, Newsweek, New York, the Washington Post, and many other venues. She lives in Los Angeles.