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9780316365468

The Total Package The Secret History and Hidden Meanings of Boxes, Bottles, Cans and Other Persuasive Containers

by
  • ISBN13:

    9780316365468

  • ISBN10:

    0316365467

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 1997-08-25
  • Publisher: Back Bay Books
  • Purchase Benefits
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Supplemental Materials

What is included with this book?

Summary

Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.

Author Biography

Thomas Hine writes on design and popular culture for the New York Times and other publications. He lives in Philadelphia.

Table of Contents

Foreword ix
1 What's in a package
1(23)
2 Holding magic
24(22)
3 Trusting the package
46(35)
4 The grocer couldn't help it
81(25)
5 Serve yourself
106(34)
6 A world of packages
140(35)
7 The art of the package
175(29)
8 Seeing and believing
204(34)
9 Empties
238(28)
Afterword 266(3)
Sources and further reading 269(9)
Acknowledgments 278(2)
Index 280

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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