Tourism Management : Analysis, Behaviour, and Strategy

by A Woodside; D Martin

• ISBN13: 9781845933234
• ISBN10: 1845933230
• Format: Hardcover
• Copyright: 2008-03-15
• Publisher: Oxford University Press, USA

Summary

Planning and implementing successful tourism programs requires in depth predictions of tourist behavior. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programs. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools, and examples of tourism management decision-making.

Table of Contents

Contributors	p. ix
Introduction to Advancing Tourism Management
Tourism Management Theory, Research and Practice	p. 1
Scanning and Sense Making
Travel Motivation: a Critical Review of the Concept's Development	p. 14
Culture's Consequences on Experiencing International Tourism Services and Products	p. 28
Grounded Theory of International Tourism Behaviour: Building Systematic Propositions from Emic Interpretations of Japanese Travellers Visiting the USA	p. 62
Tourist Harassment and Responses	p. 94
Deconstructing Backpacking	p. 107
Planning
Tourism Demand Modelling and Forecasting	p. 113
Market Segmentation in Tourism	p. 129
Advanced Topics in Tourism Market Segmentation	p. 151
When Tourists Desire an Artificial Culture: the Bali Syndrome in Hawaii	p. 174
Implementing
Advertising Travel Services to the Business Traveller	p. 185
Interpreting and Managing Special Events and Festivals	p. 197
Theme Park Tourism and Management Strategy	p. 218
Tummy Tucks and the Taj Mahal? Medical Tourism and the Globalization of Health Care	p. 232
Wine Tourism and Consumers	p. 245
Complexity at Sea: Managing Brands within the Cruise Industry	p. 269
Internationalization and the Hotel Industry	p. 285
Guests' Meetings and Hotel Group Room Reservations	p. 302
Evaluating Actions/Process and Performance Outcomes
Sport Events and Strategic Leveraging: Pushing Towards the Triple Bottom Line	p. 318
Deconstructing Destination Perceptions, Experiences, Stories and Internet Search: Text Analysis in Tourism Research	p. 339
Importance-Performance Analysis (IPA): Confronting Validity Issues	p. 358
Evaluating Tourism Management Programmes: Advancing a Paradigm Shift for Achieving Highly Effective Tourism Destination Management Programmes and Strategy Performance Audits	p. 378
Tourist Shopping Village Success and Failure	p. 405
Monitoring Visitor Satisfaction with Destinations using Expectations, Importance and Performance Constructs	p. 424
Tourism's Economic Contribution versus Economic Impact Assessment: Differing Roles for Satellite Accounts and Economic Modelling	p. 459
Administering
Sustainability and Tourism Dynamics	p. 470
Employee Empowerment: a Key to Tourism Success	p. 493
Index	p. 511
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