Tourism Research Methods : Integrating Theory with Practice

by Brent W. Ritchie; Peter Burns; Catherine Palmer

• ISBN13: 9780851999968
• ISBN10: 0851999964
• Format: Paperback
• Copyright: 2005-10-06
• Publisher: Cab Intl

Summary

Within the tourism industry there is a growing consensus on the need for research to investigate the economic, social and environmental impacts of tourism. However, existing research methods texts are based solely on either the business approach or the social science approach to tourism. They often fail to provide real world examples of how to plan, implement or analyze tourism related research. This book aims to address this divide by integrating theory with practice through the inclusion of specific tourism research case studies alongside research theory. It considers a wide range of research issues, approaches and techniques with contributions from both experienced and new researchers.

Table of Contents

Contributors	vii
Preface	ix
Acknowledgements	x
1 Introduction: Reflections on the Practice of Research	1	(8)
Brent W. Ritchie, Peter Burns and Catherine Palmer
2 Ethics in Tourism Research: Objectivities and Personal Perspectives	9	(12)
Chris Ryan
3 Feminist and Gender Perspectives in Leisure and Tourism Research	21	(16)
Cara Aitchison
4 The Case Study in Tourism Research: a Multi-method Case Study Approach	37	(12)
Sue Beeton
5 Using Visual Evidence: the Case of Cannibal Tours	49	(14)
Peter Burns and Jo-Anne Lester
6 Action Ethnography: Using Participant Observation	63	(10)
Stroma Cole
7 Tourism Research Practices and Tourist Geographies	73	(12)
David Crouch
8 Revisiting Delphi: the Delphi Technique in Tourism Research	85	(14)
Brian Garrod and Alan Fyall
9 Interviewing: a Focus on Qualitative Techniques	99	(20)
Gayle R. Jennings
10 Applying the Mystery Shopping Technique: the Case of Lunn Poly	119	(12)
Graham Miller, Simon Hudson and Rochelle Turner
11 Longitudinal Research Methods	131	(18)
J.R. Brent Ritchie
12 Framing Analysis: Examining Mass Mediated Tourism Narratives	149	(14)
Carla Almeida Santos
13 GIS Techniques in Tourism and Recreation Planning: Application to Wildlife Tourism	163	(16)
Pascal Tremblay
14 A Qualitative Approach to the Ethical Consumer: the Use of Focus Groups for Cognitive Consumer Research in Tourism	179	(12)
Clare Weeden
15 Content Analysis	191	(20)
C. Michael Hall and Andrea Valentin
16 Using Cluster Analysis to Segment a Sample of Australian Ecotourists	211	(10)
David Weaver and Laura Lawton
17 The Future of Tourism Research	221	(10)
C. Michael Hall
Index	231