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9781617280344

Tourism Service Experiences in Vietnam

by ;
  • ISBN13:

    9781617280344

  • ISBN10:

    1617280348

  • Format: Paperback
  • Copyright: 2010-10-01
  • Publisher: Nova Science Pub Inc
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List Price: $59.00

Summary

The application of market segmentation techniques is long established in the tourism and hospitality literature. Various methods have been proposed for dividing market segments into homogeneous or distinct groupings with regard to socio-demographic, travel characteristic, psychographic, geographic and behavioural characteristics. In the present study, nationality (cultural differences) in combination with visitor demographics and travel characteristics were used to investigate the similarities and differences of international tourists from China and the USA with regards to their perception towards the Vietnamese service provider's attributes and performances. The results have shown that there are more differences than similarities between the two samples in terms of cultural values and perceptions.

Table of Contents

Introduction
The Tourism Industry in Vietnam: Challenges & Opportunities
The Chinese & American Inbound Markets
Chinese Tourists in the Asia Context
Western Markets & U.S. Tourists
Discussion
Conclusions
Literature Review
Methodology
Results
Index
Table of Contents provided by Publisher. All Rights Reserved.

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