The Toyota Leaders: An Executive Guide

by SATO, MASAAKI

• ISBN13: 9781934287231
• ISBN10: 1934287237
• Format: Hardcover
• Copyright: 2008-12-16
• Publisher: Vertical

Summary

"While there are many books on Toyota, they have tended to focus on "Just In Time" and other facets of the company's famously efficient floor operations and how they might be transposed to American manufacturing, with less attention paid to Toyota's overall strategic vision. This book corrects the deficit by approaching the company from a more "white collar" angle, zooming in, not on inventory management, but on business management." "Author Masaaki Sato, Japan's premier auto-industry expert, brilliantly presents his case that Toyota's strengths, including efficiency on the floor, cannot be understood or emulated outside the context of tradition-not Japan's, but Toyota's own. Inventor and Toyota Group founder Sakichi Toyoda's "Precepts" have served as the backbone of the carmaker's executive culture since its inception and, even today, guide decision-making at the top echelons." "Toyota has not always been the global powerhouse that it is today. In the difficult post-war years it very nearly went under and only survived by conducting a mass lay-off in exchange of then-president Kiichiro Toyoda's resignation; the crisis forced the company to be sundered into separate manufacturing and sales divisions that were not to be reunited again for decades. The global ascendance of an automaker long routinely derided as a "hick daimyo" for its parochial bent was never a given. Throughout its history, down to the recent string of chief executives including Hiroshi Okuda who are not from the Toyoda family, it was leadership at the top that moved the company forward - paradoxically, by harkening back to its founding vision." "Readers of The Toyota Leaders will also learn that U.S.-Japan auto-industry relations have not always, or even primarily, been one of confrontation, but rather of mutual emulation and alliance. The very idea of kaizen (reform) arose from Toyoda scion Eiji's early tutelage to Ford, and the Japanese automaker may never have made it in the U.S. market without a jump-starting partnership with General Motors." "Indeed, this book suggests, American firms would be better positioned to absorb Toyota's lessons if they enjoyed greater familiarity with its lore beyond the superficies of production, just as their Japanese counterparts have ever been mindful of the august history of American enterprise. The Toyota Leaders: An Executive Guide is a must-read for those who find themselves in a management role or intend to one day, whether or not in the auto industry."--BOOK JACKET.

Author Biography

Masaaki Sato simply has no peer when it comes to reporting on the Japanese auto industry, his prominence dating back to the 1980's when he was on the auto beat for Nikkei (the Japanese Wall Street Journal). Currently an executive at Nikkei Business Publications, he is the author of highly regarded histories including one on the early days of home video technology (i.e., VHS vs. Betamax) and that has been adapted to the big screen. His most recent book is The House of Toyota.

Table of Contents

Toyota and I - and David Halberstam	p. 7
The Toyoda Precepts	p. 19
What It Takes a Leader	p. 29
A Founder's Dreams and Frustrations	p. 41
Toyota Learned from Ford	p. 51
The Toyota Production System	p. 61
Conditional Reinstatement of the President	p. 73
Toyoda Family Tragedy	p. 83
Electing for Independent Development	p. 93
The Standard for Japanese Cars	p. 103
Toyota, Its Own Worst Enemy	p. 115
Constructing the Motomachi Plant	p. 127
Initiating Exports to the U.S.	p. 137
People's Car or Mass-Market Car?	p. 145
Protect Your Own Castle	p. 157
The Corolla: Realizing the Dream of Toyota's Founder	p. 167
Victors in the Industrial Reorganization Drama	p. 177
Toyota's Cornerstone: Labor-Management Cooperation	p. 189
Waving the Presidential Flag	p. 201
Virtue out of Vice	p. 213
The Global Compact Car Wars	p. 225
The Decisive Tie-Up Negotiations with Ford and GM	p. 237
The Vicissitudes of an International Corporation	p. 249
Crisis at Toyota	p. 263
Okuda's Reform	p. 277
The Man Behind Lexus	p. 289
The Toyota Prius: Another Trump Card	p. 297
Preparing to Become World-Best	p. 307
Reaching for the Throne: Multidimensional Strategy	p. 317
The Wounded Forerunner	p. 325
Table of Contents provided by Blackwell. All Rights Reserved.