Trademark Law

by Stim, Richard

• ISBN13: 9780827379893
• ISBN10: 0827379897
• Format: Paperback
• Copyright: 2000-04-03
• Publisher: Cengage Learning

Summary

This book answers every practical question relating to ownership use and transfer of copyrights. It is a practical work that contains forms, regulations and detailed instructions on registering, assigning and acquiring copyright, as well as information about investigating imitations and stopping infringers. There is substantial legal background including references to all major cases as well as historical background inlcuding some emphasis on the landmark decisions of Learned Hand.

Table of Contents

Preface	xii
Trademarks and Intellectual Property
Introduction to Trademarks	1	(1)
The World's Most Famous Trademark: It's the Real Thing	1	(1)
Intellectual Property Law	2	(1)
Trademarks	3	(1)
Patents	4	(1)
Copyright	5	(1)
Trade Secrets	6	(1)
Right of Publicity	7	(1)
Design Patents, Trademarks, and Copyright: Overlapping Intellectual Property Rights	8	(2)
For More Information	10	(2)
Sources of Trademark Law
Origins of Trademark Laws: Unfair Competition	12	(1)
Federal Trademark Law: The Lanham Act	13	(3)
Trademark Law and Trademark Disputes	16	(1)
State Trademark Law	17	(1)
Secondary Trademark Resources	18	(1)
For More Information	19	(1)
Strong and Weak Marks: What Makes a Trademark Protectible
Strong Marks versus Weak Marks	20	(1)
Trademark Strength: Registration and Litigation	21	(2)
Weak Marks: Descriptive Terms, Geographic Terms, and Family Names	23	(3)
For More Information	26	(1)
The Many Types of Trademarks
What Can Be a Trademark?	27	(4)
For More Information	31	(1)
Collective Marks and Certification Marks
Collective Marks	32	(1)
Certification Marks	33	(3)
Marks Using Geography and Names
Geographic Terms: Location, Location, Location	36	(3)
Names in Trademark Law	39	(3)
Alias Smith
Jones
For More Information	42	(1)
The Unwanted Five: What Is Not Protectible Under Trademark
Two Standards of Protection	43	(1)
No Trademark Protection: The Unwanted Five	43	(7)
Goods, Services, and the First Date of Use in Commerce
Goods and Services: The Net of Trademark Protection	50	(3)
First Use in Commerce	53	(2)
Geographic Location Where the Mark Is Used	55	(3)
Selecting a Trademark
Selecting and Evaluating a Trademark	58	(6)
Trademark Searching
Introduction	64	(1)
Two Levels of Searching: Preliminary Searching and Professional Searching	65	(6)
Online Searching Tips	71	(1)
Professional Searching	71	(4)
The Tommy Hilfiger Case: Another Reason to Search	75	(2)
Trademark Registration
Protection of Unregistered Marks	77	(1)
State Trademark Registration	78	(1)
Benefits of Federal Registration	79	(1)
Statutory Bars to Registration	80	(2)
The Supplemental Register	82	(1)
The Federal Registration Process	83	(1)
The Federal Trademark Application and the TEAS System	84	(1)
Basis for Application	84	(1)
Use in Commerce: Dates of Use	85	(4)
Identification of Class	89	(1)
Description of Goods and Services	90	(1)
Identification of the Mark	91	(3)
The Applicant	94	(1)
The Declaration	94	(1)
Attorney and Representatives of Foreign Applicants	95	(1)
The Drawing	96	(1)
Specimens	96	(1)
Section 44: Foreign Applicants	97	(1)
Applications on the Supplemental Register	98	(1)
Mailing	99	(1)
Special Issues: Registering Domain Names as Trademarks	99	(2)
Special Issues: Nontraditional Trademarks	101	(1)
Special Issues: Intent-to-Use Applications	102	(1)
Special Issues: Applications for Collective Marks	103	(1)
Special Issues: Certification Mark Applications	104	(1)
Checking Trademark Status	104	(1)
The Examination Process: Objections and Responses	104	(4)
Publication	108	(1)
Registration	108	(1)
For More Information	109	(1)
Preserving Trademark Rights
Put the World on Notice: Trademark Symbols	110	(1)
Keep It Consistent: Rules of Trademark Use	111	(1)
Declarations of Continued Use, Incontestability, and Renewal	112	(3)
Keep an Eye on Competitors: Trademark Watching Services	115	(1)
Avoid Abandonment: Nonuse and Genericide	115	(4)
Trademarks and False Advertising
False Advertising and Section 43(a)	119	(4)
Defenses to False Advertising	123	(1)
Advertising Rebuilt Products, Trademarks Ingredients, Awards and Products That Work in Conjunctions with Others	124	(1)
Trademark Disclaimers	125	(2)
Trademark Infringement
Trademark Infringement and Likelihood of Confusion	127	(1)
Likelihood of Confusion: The Polaroid Factors	127	(4)
Reverse Confusion	131	(1)
Counterfeiting	132	(1)
Contributory Infringement	132	(1)
Remedies for Trademark Infringement	132	(1)
Defenses to Infringement	132	(8)
Special Issues: Defenses to Trade Dress and Product Configuration Infringement	140	(3)
For More Information	143	(1)
Dilution
Dilution: Diminishing the Reputation of a Famous Trademark	144	(1)
What Is a Famous Trademark?	145	(1)
Types of Dilution	145	(2)
Remedies for Dilution	147	(1)
Defenses to Dilution	148	(3)
For More Information	151	(1)
Resolving a Trademark Dispute Without Litigation
The Cease and Desist Letter	152	(1)
Drafting the Cease and Desist Letter	153	(3)
Considerations Before Sending the Cease and Desist Letter	156	(1)
After the Cease and Desist Letter	157	(1)
Settlement	157	(1)
Alternative Dispute Resolution	158	(3)
Trademark Litigation
Plaintiff's Profiling Checklist	161	(4)
Filing the Complaint	165	(1)
Serving the Defendant	165	(1)
Drafting the Complaint	166	(3)
Defendant's Prefiling Checklist	169	(3)
Discovery	172	(1)
Motions	172	(1)
Expert Witness	173	(1)
Survey Evidence	173	(1)
Trial	173	(1)
Appeal	173	(2)
Inter Partes Proceedings
Introduction	175	(1)
Opposition Proceedings	175	(1)
Cancellation Proceedings	176	(1)
Basis for Opposition and Cancellation Proceedings	176	(1)
Who May Bring an Opposition or Cancellation?	177	(1)
Answering the Notice of Opposition or Petition for Cancellation	178	(1)
Discovery, Motions, and Trial	178	(1)
Concurrent Use Proceedings	179	(1)
Interference Proceedings	179	(1)
License and Assignments
Trademark Licensing	180	(2)
Assignments	182	(1)
Recording Assignments with the PTO	183	(1)
For More Information	184	(1)
Trademarks and the Internet
Registration of Domain Names	185	(1)
Protecting a Domain Name as a Trademark	186	(3)
Other Trademark Uses in Cyberspace	189	(2)
For More Information	191	(1)
International Trademark Law
Registering a Foreign Trademark in the United States	192	(1)
Enforcing Trademark Rights in Foreign Countries	193	(1)
Paris Convention	193	(1)
European Community Treaty	194	(1)
Madrid Agreement and Madrid Protocol	194	(1)
Foreign Trademark Licensing	195	(1)
For More Information	195	(1)
Appendix A Trademark Resources	196	(3)
Appendix B Glossary of Terms	199	(7)
Appendix C State Trademark and Antidilution Statutes	206	(2)
Appendix D State Trademark Offices: Secretary of State	208	(4)
Appendix E PTO Forms and Notices	212	(35)
Appendix F Sample Trademark Search	247	(21)
Appendix G International Classification of Goods	268	(3)
Appendix H International Treaties	271	(6)
Appendix I Trademark Fees	277	(2)
Appendix J Sample Trademark Complaint, License, and Assignment	279	(10)
Index	289