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The new edition of this leading casebook on trademark and unfair competition by Graeme B. Dinwoodie and Mark D. Janis continues to present the subject in a clear, accessible, and up-to-date fashion.
The many strands of trademark and unfair competition doctrine are organized into a coherent conceptual framework consisting of a brief examination of foundational concepts, followed by thorough treatments of the law on (1) the creation of trademark rights; and (2) the scope and enforcement of trademark rights and some related causes of action. The traditional case-and-note format is enhanced by problems that help students understand intricate key topics.
New to the 6th Edition:
- Incorporates prominent new decisions, including the Booking.com case on genericness and the Brunetti case on vulgar marks
- Introduces useful new cases illustrating fundamental principles, such as the METCHUP case
- Deepens coverage of trade dress (including the POCKY functionality opinion)
- Probes new developments in online marketing
- Refines treatment of defenses, including the Rogers rule on expressive use and nominative fair use
- Summarizes the Trademark Modernization Act of 2020
- Coherent conceptual framework clearly delineating creation of rights and enforcement of rights issues
- Traditional case-and-note format, enhanced by problems that help students understand intricate key topics
- Thorough coverage of trademark issues arising in online commerce
- Integrated coverage of international and domestic doctrine
- Comprehensive treatment of trade dress protection
