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9780789030214

Transforming New Technologies into Cash Flow: Creating Market-Focused Strategic Paths for Business-to-Business Companies

by ;
  • ISBN13:

    9780789030214

  • ISBN10:

    0789030217

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 2006-03-01
  • Publisher: Routledge

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Supplemental Materials

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Summary

Transforming New Technologies into Cash Flow develops and applies a simple but powerful new concept to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing. This unique book helps managers map out paths that successfully integrate bundles of technologies, product functionalities, and market networks to create new product strategies. The book uses case examples and provides a "Management Application Toolkit" with simple and tested maps, worksheets, and interactive cash flow spreadsheets to connect strategy choices with long-term net cash flow that results in real financial success.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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