Transnational Management: Text, Cases & Readings in Cross-Border Management

by Bartlett, Christopher; Beamish, Paul

• ISBN13: 9780078137112
• ISBN10: 007813711X
• Edition: 6th
• Format: Hardcover
• Copyright: 2010-03-02
• Publisher: McGraw-Hill Education

Summary

Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

Table of Contents

The Strategic Imperatives

Expanding Abroad: Motivations, Means, and Mentalities

Lincoln Electric

Jollibee Foods Corporation (A): International Expansion

Acer, Inc.: Taiwan's Rampaging Dragon

Research in Motion: Managing Explosive Growth

The Tortuous Evolution of the Multinational Corporation

Distance Still Matters: The Hard Reality of Global Expansion

When You Shouldn't Go Global

Understanding the International Context: Responding to Conflicting Environmental Forces

Global Wine Wars 2009: New World versus Old

The Globalization of CEMEX

Mattel and the Toy Recalls (A)

Culture and Organization

Clusters and the New Economics of Competition

Developing Transnational Strategies: Building Layers of Competitive Advantage

Marketing the "$100 Laptop" (A)

Global Branding of Stella Artois

GE's Imagination Breakthrough: The Evo Project

Managing Differences: The Central Challenge of Global Strategy

How Local Companies Keep Multinationals at Bay

Regional Strategies for Global Leadership

The Organizational Challenge

Developing a Transnational Organization: Managing Integration, Responsiveness, and Flexibility

Philips versus Matsushita: Competing Strategic and Organizational Choices

ECCO A/S - Global Value Chain Management

World Vision International's AIDS Initiative: Challenging a Global Partnership

Managing Multicultural Teams

Managing Executive Attention in the Global Company

Matrix Management: Not a Structure, a Frame of Mind

Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management

Siemens AG: Global Development Strategy

P&G Japan: The SK-II Globalization Project

McKinsey & Company: Managing Knowledge and Learning

Building Effective R&D Capabilities Abroad

Connect and Develop: Inside Procter & Gamble's New Model for Innovation

Finding, Forming, and Performing: Creating Networks for Discontinuous Innovation

Engaging in Cross-Border Collaboration: Managing across Corporate Boundaries

Nora-Sakari: A Proposed JV in Malaysia (Revised)

Mahindra and Mahindra Ltd.--Farm Equipment Sector: Acquisition of Jiangling Tractor Company

Eli Lilly in India: Rethinking the Joint Venture Strategy

The Design and Management of International Joint Ventures

Collaborate with Your Competitors - and Win

The Managerial Implications

Implementing the Strategy: Building Multidimensional Capabilities

ING Insurance in Asia/Pacific

BRL Hardy: Globalizing an Australian Wine Company

Silvio Napoli at Schindler India (A)

Local Memoirs of a Global Manager

Tap Your Subsidiaries for Global Reach

The Future of the Transnational: An Evolving Global Role

Hitting the Wall: Nike and International Labor Practices

IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor(A)

Killer Coke: Campaign Against Coca-Cola

Genzyme's CSR Dilemma: How to Play its HAND

Values in Tension: Ethics Away From Home

Serving the World's Poor, Profitably

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