Transnational Television in Europe Reconfiguring Global Communications Networks

by Chalaby, Jean K.

• ISBN13: 9781845119546
• ISBN10: 1845119541
• Format: Paperback
• Copyright: 2009-03-15
• Publisher: I. B. Tauris

Summary

Today transnational TV networks count among television's most prestigious brands and rank among Europe's leading TV channels. This is the first, dynamically told story of the extraordinary journey of transnational television in Europe from struggling origins to its present day boom. It is based in extensive research into the international television industry and makes full use of its author's remarkable access to leading industry figures, from Sky and Turner to Discovery and BBC World. The tale begins with a few cross-border TV channels, who fought hostile governments, faced antagonism from the broadcasting establishment and provoked the contempt of advertisers. But, Jean Chalaby argues, the planets came into alignment for pan-European television in the late 1990s, when a transnational shift in European broadcasting was produced. He shows how transnational television and globalization have transformed one another, and how transfrontier TV networks reflect--and help sustain--a global economic order in which the connection between national territory and patterns of production and distribution have broken down.

Author Biography

Jean K. Chalaby teaches media history as well as comparative media systems and international communication at City University, London, where he is Director of the MA in Transnational Media and Society. He is the author of The Invention of Journalism (1998) and The de Gaulle Presidency and the Media (2002) and editor of Transnational Television Worldwide (2005).

Table of Contents

Tables	p. ix
Abbreviations	p. xi
Acknowledgements	p. xv
Introduction: Television's Transnational Paradigm Shift	p. 1
Impossible Beginnings
Pioneers in Satellite Television, 1982-4	p. 7
The Difficult Expansion of Europe's Satellite TV Market, 1985-9	p. 21
The End of a Chimera?	p. 43
The Coming of Age of Pan-European Television
Ushering in a New Era: European Regulation and Satellite Technology	p. 57
The Advent of Transnational Advertising	p. 83
Public Broadcasters: Coming to Terms with the New Media Order	p. 99
Transnational Television in Europe
Key Entertainment Genres and Channels in Transnational Television	p. 115
Powering Tomorrow's European Television: American TV Brands and Diversified Entertainment Conglomerates	p. 155
The Sun Always Shines on Global News TV Networks	p. 173
Inside Globalization: The Transnational Shift
Reasons and Strategies for Crossing Borders	p. 195
When the Local Meets the Global: Transnational TV Networks	p. 207
Reconfiguring Communications Networks: Television for a Global Order	p. 227
Conclusion: New World, New Networks	p. 241
Notes	p. 245
Index	p. 263
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