Thoroughly updated, the Third Edition of this highly respected text explores each component of the travel industry from a global perspective. New topics include: ecotourism, tourism marketing, yield management, adventure travel, travel agency mergers, and the impact of new technology on the travel industry.

Chuck Y. Gee and James C. Makens are the authors of The Travel Industry, 3rd Edition, published by Wiley.

Foreword

ix

Preface

xi

Acknowledgments

xiii

PART I: OVERVIEW OF THE TRAVEL INDUSTRY

The Travel Industry Network

3

(18)

The Travel Industry---Does It Really Exist?

4

(1)

Private and Public Sectors

4

(1)

Defining the Travel Industry

4

(1)

Types of Businesses in the Travel Industry

5

(5)

Travel and Tourism

10

(1)

Toward a Common Definition of Travel and Tourism

10

(4)

Interdisciplinary Approaches to Travel

14

(3)

Appendix 1A---Ottawa Conference Definitions Recommended for the Measurement of Tourism Demand

17

(1)

Appendix 1B---Dimensions of Travel

18

(3)

The Development of Travel

21

(18)

Conditions Fostering the Growth of Travel

22

(1)

Early Development of Travel and Tourism

23

(6)

International Travel

29

(2)

Travel Within the United States

31

(8)

Travel Trends and Motivations

39

(26)

Factors Influencing Growth in Pleasure Travel

40

(4)

Factors Motivating Travel

44

(3)

Market Segmentation

47

(1)

Segmenting Travel Markets

48

(9)

Marketing Research

57

(8)

PART 2: GOVERNMENT ROLE AND PUBLIC POLICY

Diplomatic and Consular Framework

65

(26)

International Agreements

66

(7)

Air Transport Services Agreements

73

(1)

Government Financial and Trade Policies

74

(6)

The Impact of Barriers to Trade in Tourism Services

80

(3)

Internal Government Regulations

83

(8)

National Tourism Administration and Public Policy

91

(32)

Role of the National Tourism Administration

92

(5)

Tourism Administration and the Public Policy Formulation

97

(3)

National Tourism Administration Forms and Structures

100

(13)

Changing Structures and Locus of NTAs

113

(3)

Policy Bodies at the International Level

116

(7)

PART 3: TOURISM DEVELOPMENT

Destination Planning and Development

123

(32)

Tourism Planning and Development

124

(8)

Destination Development

132

(10)

Factors Affecting a Destination's Sustainability

142

(4)

Stages of Destination Development

146

(9)

Impacts of Tourism

155

(30)

Impacts of Tourism on Destinations

156

(1)

Economic Impact

156

(6)

Social Impact

162

(3)

Cultural Impact

165

(4)

Environmental Impact

169

(7)

Costs and Benefits of Tourism Development

176

(9)

PART 4: SELLING TRAVEL

Travel Sales Distribution Systems

185

(26)

Types of Sales Distribution Systems

186

(9)

Travel Suppliers and Their Sales Organizations

195

(16)

Travel Agencies and Other Intermediaries

211

(26)

The Retail Travel Agent

212

(10)

The Wholesaler

222

(3)

The Incentive Company

225

(5)

Travel Agencies Worldwide

230

(7)

PART 5: TRANSPORTATION SERVICES

Water Transportation

237

(28)

Size and Scope of the Cruise Industry

238

(16)

Other Sectors of Water Transportation

254

(11)

Land Transportation

265

(34)

Land Transportation in Tourism

266

(1)

Private Motor Vehicles

266

(3)

Rail Travel

269

(9)

Commercial Truck Travel

278

(1)

For-Hire Vehicles

279

(3)

Ground Transportation

282

(2)

Motorcoach Industry

284

(15)

Air Transportation

299

(28)

Historical Perspective

300

(2)

U.S. Airline Industry

302

(4)

International Air Travel

306

(7)

Airline Management

313

(2)

Forces Affecting the Future of the Air Transportation Industry

315

(12)

PART 6: HOSPITALITY AND RELATED SERVICES

Accommodations

327

(34)

The Lodging Industry

329

(19)

Alternative Forms of Lodging and Accommodations

348

(13)

Food and Beverage

361

(24)

Food Away from Home

362

(10)

Restaurant Management and Marketing

372

(5)

Other Sectors of the Food and Beverage Industry

377

(8)

Amusement, Entertainment, and Sports-related Tourism

385

(36)

Amusement, Entertainment, and Sports-related Tourism

386

(1)

Amusement

386

(10)

Entertainment

396

(9)

Sports-related Tourism

405

(16)

Travel-related Shopping and Financial Services

421

(36)

Travel-related Shopping

422

(24)

Travel-related Financial Services

446

(11)

Appendix

457

(2)

Abbreviations and Acronyms of Travel-related Organizations

457

(2)

Glossary

459

(24)

Index

483

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