did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780471582489

Travel, Tourism, and Hospitality Research A Handbook for Managers and Researchers

by ;
  • ISBN13:

    9780471582489

  • ISBN10:

    0471582484

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 1994-03-31
  • Publisher: Wiley
  • Purchase Benefits
List Price: $150.34 Save up to $0.75
  • Buy New
    $149.59
    Add to Cart Free Shipping Icon Free Shipping

    PRINT ON DEMAND: 2-4 WEEKS. THIS ITEM CANNOT BE CANCELLED OR RETURNED.

Supplemental Materials

What is included with this book?

Summary

The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.

Author Biography

J. R. Brent Ritchie holds the Professorship in Tourism Management at the Haskayne School of Business, University of Calgary, and serves as Chair of the University of Calgary's World Tourism Education & Research Centre. Charles R. Goeldner is the editor of Travel, Tourism, and Hospitality Research: A Handbook for Managers and Researchers, 2nd Edition, published by Wiley.

Table of Contents

Partial table of contents:
A MANAGERIAL PERSPECTIVE.
A Perspective on the Purpose and Nature of Tourism Research Methods (C. Gunn).
FUNDAMENTALS OF TRAVEL AND TOURISM RESEARCH.
Scaling and Attitude Measurement in Travel and Tourism Research (G. McDougall & H. Munro).
NATIONAL, REGIONAL, AND MUNICIPAL PERSPECTIVES.
Research in National Tourist Organizations (G. Taylor).
SOME DISCIPLINARY PERSPECTIVES.
The Political Dimensions of Tourism (L. Richter).
AN INDUSTRY SECTOR PERSPECTIVE.
Research Needs of Travel Retailers and Wholesalers (E. Wohlmuth).
ASSESSING THE IMPACTS OF TOURISM.
Event Tourism: Evaluating the Impacts (D. Getz).
DATA COLLECTION METHODS OF PARTICULAR RELEVANCE.
En Route Surveys (F. Hurst).
SPECIAL MARKETING APPLICATIONS.
Estimating the Potential of International Markets (D. Wynegar).
Index.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program