Acknowledgments | p. 7 |
Foreword | p. 9 |
Introduction | p. 17 |
Dare to Look | |
Voices in the Wilderness | p. 29 |
A Doctor's Tale | p. 33 |
How Did We Come to This? | p. 42 |
The Human Face of "Too Much" | p. 63 |
Are You Being Nuked? | p. 84 |
Uncertainty, Marketing, and Money | |
Uncertainty | p. 97 |
Madison Avenue Marketing vs. Medicine: A Family's Story | p. 111 |
Marinated Minds | p. 123 |
The Chapter You Won't Want to Read | p. 133 |
Learn and Live | |
Bypassing the Bypass | p. 149 |
Do It with Me, Not to Me | p. 167 |
Every Problem Has a Solution | |
Cull the Overuse, Not the People | p. 185 |
The Other Inconvenient Truth | p. 196 |
A Ten-Step Recovery Plan | p. 203 |
Twenty Smart Ways to Protect Yourself | p. 210 |
Notes | p. 221 |
Index | p. 233 |
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