Trends in International Business Critical Perspectives

by Czinkota, Michael R.; Kotabe, Masaaki (Mike)

• ISBN13: 9781577181279
• ISBN10: 1577181271
• Edition: 1st
• Format: Paperback
• Copyright: 1998-03-06
• Publisher: Wiley

Summary

An in-depth understanding of international business is a requirement for any player in today's business world. To excel, one must also possess the ability to understand respond to, and use change effectively. Trends in International Business: Critical Perspectives is designed to provide the right contexts for successful strategy development.The text presents a leading-edge analysis of the central components of international business strategy and their effects. Readers gain valuable exposure to the macro shifts which are redefining the parameters of business, as well as insights into the strategies which firms can adopt to respond to these changes.To help readers improve their ability to analyze the key issues and concerns in the international business field, the editors have adopted a unique approach. Issues are explored from the vantage points of policy makers, business executives, and researchers from the United States, Asia, and Europe.The text's unique approach and emphasis on effective use makes Trends in International Business: Critical Perspectives a valuable resource. Readers will be delighted by improved results.

Author Biography

Professor Michael R. Czinkota is on the faculty of the Georgetown School of Business in Washington, DC. He has been Chairman of the National Center for Export-Import Studies there, and also developed and directed the marketing management course for the school's MBA program. Dr. Czinkota served in the US Government as Deputy Assistant Secretary of Commerce. Prior to his entering academia, he was a partner in a trading firm and an advertising agency.

Dr. Masaaki Kotabe is Professor of Marketing and International Business and also Director of Research at the Center for International Business Education and Research at the University of Texas at Austin. In the Fourth Quarter 1994 issue of the Journal of International Business Studies, the leading international business journal, Dr. Kotabe is ranked the sixth most productive contributor in international business research in the past 25 years. He is also an elected member of the New York Academy of Sciences.

Table of Contents

The Global Environment

The World Trade Organization-Perspectives and Prospects

America's New World Trade Order

Global Neighbours: Poor Relations

Assessment of Shifting Global Competitiveness: Patent Applications and Grants in Four Major Trading Countries

The Role and Influence of Government

Export Controls: Providing Security in a Volatile Environment

A Marketing Perspective of the US International Trade Commission's Antidumping Actions - An Empirical Inquiry

A National Export Assistance Policy for New and Growing Businesses

State Government Promotion of Manufacturing Exports: A Gap Analysis

Management Dimensions

Revisiting Multinational Firms' Tolerance For Joint Ventures: A Trust-Based Approach

The Role of Strategic Alliances in High-Technology New Product Development

The Return of 7-Eleven from Japan: The Vanguard Program

Marketing Dimensions

Product Development the Japanese Way

The 'Depth' of the Japanese Market Orientation: A Comparison Across Ranks and Functions with US Firms

Marketing in Central and Eastern Europe: An Assessment of Strategic Options

Financial and Accounting Dimensions

Exchange Rate Fluctuations, Pass-Through, and Market Share

Options Thinking and Platform Investments: Investing in Opportunity

Another Hidden Edge - Japanese Management Accounting

Implementing Global Strategy

How the US Can be Number One Again: Resurrecting the Industrial Policy Debate

Global Sourcing Strategy in the Pacific: American and Japanese Multinational Companies

Third Generation R & D

Emerging Issues

It Pays to Be Green: The Managerial Incentive Structure and Environmentally Sound Strategies

Globalization Versus Regionalization: Which Way For the Multinational?

Sustainable Development vs. Global Environment: Resolving the Conflict

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