Trends and Issues in Global Tourism 2009

by Conrady, Roland; Buck, Martin

• ISBN13: 9783540921981
• ISBN10: 3540921982
• Format: Hardcover
• Copyright: 2009-04-01
• Publisher: Springer Verlag

Summary

This book offers insights into important trends in the global travel and tourism industry and analyses developments in the aviation and hospitality industry, destination management and general travel behaviour. Climate change and its impact on the travel and tourism industry is as much a focus as for example the impacts of kerosene prices on the aviation industry. An article by the well-known philosopher Peter Sloterdijk gives an insight into the philosopher's thinking about tourism and therefore goes beyond tourism's own border. This also applies to an article about the clash of civilisation, contributed by the Prince of Ethiopia, Asfa-Wossen Asserate.The articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB Convention Market Trends & Innovations. This book unites convention highlights prepared by renowned professionals and scientists within the industry.

Table of Contents

Key Figures and Forecasts in the Global Tourism Industry
Global Tourism in 2008 and Beyond - World Travel Monitor's Basic Figures	p. 3
Introduction	p. 3
Overview of World Tourism in 2007	p. 3
Overview of European Tourism in 2007	p. 9
German Travel & Tourism	p. 17
European Travel Trends in 2008	p. 20
Between Past, Present and Future - Implications of Socio-demographic Changes in Tourism	p. 29
Abstract	p. 29
Between Past, Present and Future	p. 29
Method	p. 30
Results	p. 31
Implications of Socio-demographic Changes in Tourism	p. 34
References	p. 35
Climate Change and Its Impacts on the Travel and Tourism Industry
Tourism 2030: Climate Change Is Re-charting the Map of World Tourism	p. 39
Tourism Industry Is Expanding in Turbulent Times	p. 39
Climate Effects on Holiday Regions	p. 41
Government Measures and Higher Energy Prices Hit the Tourism Industry	p. 43
Assessment of Individual Tourist Regions	p. 45
Repercussions on the Tourist Value Creation Chain	p. 51
Conclusion: Winners and Losers from Climate Change	p. 51
2030: Alps Tourism in the Face of Climate Change	p. 57
Zero Footprint - A Viable Concept for Climate-Friendly Tourism in Africa?	p. 65
Introduction	p. 65
Footprint Analysis and Its Application in Tourism	p. 65
Tourism Development and Climate Change in Africa	p. 67
The Potential of Compensation Payments	p. 71
Case Studies: Mozambique and Madagascar	p. 73
Conclusion	p. 76
Aviation Management
Kerosene's Price Impact on Air Travel Demand: A Cause-and-Effect Chain	p. 79
Abstract	p. 79
Introduction	p. 79
Peak Oil and Future Fuel Prices	p. 80
Economic Impact of Soaring Kerosene Prices	p. 83
Alternatives to Kerosene as Jet Fuel	p. 89
Conclusions	p. 92
References	p. 93
The Future of the Passenger Process	p. 95
Introduction	p. 95
Details of the Studies	p. 95
The Future of Ticketing, Check-in and Boarding Passes	p. 96
Technological Innovations at Borders and Security Checkpoints	p. 101
Summary	p. 104
Transcript of Statement by Martin Gaebges, General Secretary, Board of Airline Representatives in Germany (BARIG)	p. 105
Transcript of Statement by A.S. Viswanathan, Head of Transportation/Airports, Siemens IT Solutions and Services, Mumbai/India	p. 106
Transcript of Statement by Rainer Schwarz, Spokesman for the Managing Board, Berlin Airports	p. 107
Travel Technology
The PhoCusWright Consumer Technology Survey Second Edition	p. 113
Familiarity and Usage Patterns	p. 113
Online Traveler Shopping Behavior	p. 118
The Influence of Consumer Technology on Travel	p. 121
Social Media Usage, Influence and Marketing Preferences	p. 125
Mobile Device Activities and Interest	p. 129
Methodology	p. 133
Destination Management
Developing Southern Mediterranean Tourism: The Interface Between Strategy and Sustainability	p. 137
Introduction	p. 137
Characteristics of Tourism in the Region and Beyond	p. 139
Tourism Trends in the Region	p. 143
Sustainability Issues	p. 147
Common Strategies	p. 149
Strategy: Sustainability Mapping	p. 149
Conclusions	p. 153
Film Tourism - Locations Are the New Stars	p. 155
Marketing and Sales Management
Brands as Destinations - The New Tourism Objective for Chinese Tourists	p. 165
European Destinations Competing with Symbols and Brands	p. 165
The Prerequisites and Benefits of a Strong (Hotel) Brand	p. 168
Prerequisites, Challenges and Benefits of a Strong Destination Brand	p. 172
Cultural and Economic Reasons for Chinese Tourists' Brand Consumption	p. 175
Practical Examples	p. 176
References	p. 180
Luxury Tourism - Insights into an Underserved Market Segment	p. 183
Brand Building in the Post Advertising Era	p. 183
The Opportunities New Luxury Offers for Brand Management in Tourism	p. 188
Is Europe One Market or Many? The US Cruise Companies' Segmentation Problem	p. 193
Abstract	p. 193
Introduction	p. 193
The Model	p. 199
Back to Reality	p. 208
References	p. 210
Appendix	p. 211
Business Travel Management
Current Developments in the Business Travel Sector	p. 217
Introduction	p. 217
Developments in the Airline Industry	p. 217
Corporate Social Responsibility	p. 218
Technology	p. 220
Demands on Travel Management Companies	p. 224
Conclusion	p. 226
Welcome to Adventure Land	p. 229
Multicultural Interactions During Meetings and Events	p. 241
Security on Business Trips - A New Task for Corporate Travel Management?	p. 251
An Employer's Legal Obligation to Protect Employees	p. 251
Discrepancies Between Employees and Employers - How Do Travel Managers Assess Security on Business Trips?	p. 252
Discrepancies Between Employees and Employers - How Do Business Travellers Regard Their Own Security?	p. 255
Consequences for Travel Management	p. 258
Beyond Tourism Industry's Boundaries: The Philosophers' View on Sociological Mega Trends
The Collision of Civilisations and Challenges for the Global Tourist Industry	p. 263
Tractatus Philosophico-Touristicus	p. 271
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