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9780399527494

Trendspotting: Think Forward, Get Ahead, Cash in on the Future

by
  • ISBN13:

    9780399527494

  • ISBN10:

    0399527494

  • Format: Paperback
  • Copyright: 2002-03-05
  • Publisher: Perigee Trade
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List Price: $14.95

Summary

This is the book that will show anyone how to discern true signs of change. Here are the hottest tips on what to expect from the economy and technology, arts and entertainment, politics and society at large. Written by a public relations expert, this new insider's guide goes beyond other books on forecasting by revealing the hows and whys of "trendSpotting," offering hundreds of compelling predictions, and revealing how these ideas will impact your life. With TrendSpotting, the future's in your hands.

Author Biography

Richard Laermer, the founder and CEO of RLM Public Relations, has written for The New York Times, Daily News, USA Today, Us Weekly, Interview, Newsday, and other publications. He is also the author of five books including the Native Guide to New York series, and appears on public radio as the "Guerilla Consumer."

Table of Contents

Introduction ix
Technology
1(33)
Politics
34(18)
Entertainment
52(26)
Spirituality
78(21)
Media
99(17)
The Economy and Workplace
116(38)
People
154(21)
Environment
175(14)
Medicine
189(19)
Ten Ways to Be a trendSpotter
208(15)
Glossary 223(8)
Final Acknowledgments 231(2)
Index 233

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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