Triumph of the Yuppies America, the Eighties, and the Creation of An Unequal Nation

by McGrath, Tom

• ISBN13: 9781538725993
• ISBN10: 1538725991
• Format: Hardcover
• Copyright: 2024-06-04
• Publisher: Grand Central Publishing

Summary

The “entertaining and insightful” first history of the Yuppie phenomenon, chronicling the roots, rise, triumph and (seeming) fall of the young urban professionals who radically altered American life between 1980 and 1987 (New York Times bestselling author Ben Mezrich). 

By the time their obituary was being written in the late 1980s, Yuppies—the elite, uber‑educated faction of the Baby Boom generation—had become a cultural punchline. But amidst the Yuppies' preoccupation with money, work, and the latest status symbols, something serious was happening, too, something that continues to have profound ramifications on American culture four decades later.
 

 Brimming with lively and nostalgic details (think Jane Fonda, The Sharper Image, and over-the-top fashion), Triumph of the Yuppies charts Boomers' transformation from hippy idealists in the late 1960s to careerists in the early 1980s, and details how marketers, the media, and politicians pivoted to appeal to this influential new group. Yuppie values had an undeniable impact on the worlds of fashion, food, and fitness, as well as affecting the broader culture—from gentrification and an obsession with career success to an indulgent materialism. Most significantly, the me‑first mindset typical of Yuppieness helped create the largest income inequality in a century.
 

Tom McGrath’s masterful cultural history reveals how Yuppies reshaped American society. It is a portrait of America just as it was beginning to come apart—and the origin story of the fractured country we live in today.

Author Biography

Tom McGrath is an award-winning writer, editor, and media executive. From 2010 to 2020, he was the editor-in-chief of Philadelphia magazine, one of America’s most highly regarded city magazines, as well as chief content officer of Metro Corp., the parent company of Philadelphia and Boston. Under his leadership, the magazines won more than 50 awards for editorial excellence from the City and Regional Magazine Association and scored three finalist nominations at the National Magazine Awards. Before joining Metro Corp, he was the executive editor of Men’s Health, a member of the founding editorial team at Women’s Health, and editor of Atlantic City magazine. He’s written two previous books: MTV: The Making of a Revolution (Running Press, 1996), a business and cultural history of the influential cable network, and Fitness Made Simple (McGraw Hill, 2006), which he co-authored with fitness celebrity John Basedow.