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9780471774341

Trump Strategies for Real Estate Billionaire Lessons for the Small Investor

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  • ISBN13:

    9780471774341

  • ISBN10:

    0471774340

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2006-02-17
  • Publisher: Wiley
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Summary

Trump Strategies for Real Estate offers unbeatable insider advice for every serious real estate investor-beginners and old pros alike. For more than twenty-five years, author George Ross has been one of Donald Trump's chief advisors and intimately involved with many of Trump's biggest real estate deals. Now, Ross teams up with bestselling real estate author Andrew McLean to present Trump's real estate investment strategies so that even small investors can invest like Trump. You'll learn how Trump identifies potential properties and how he finances, negotiates, and markets his big deals. Not everyone has Trump's money or name, but everyone, even you, can use his tactics and strategies to win big in real estate.

Author Biography

George H. Ross is co-star of the hit TV show the Apprentice and executive vice president and senior counsel for the Trump Organization. Previously, he was a real estate attorney, private investor, and senior partner at a major law firm. He has served as business advisor, legal counsel, and negotiator for leading real estate owners and developers in New York City for 50 years. He confounded a radio station business in New York City for 50 Years. He confounded a radio station business that he sold for millions of dollars. Ross also teaches negotiation at NYU's School of Professional Studies and Continuing Education.

Andrew James McLean is the co-author of seven books, including the best-seller Investing in Real Estate, Fourth Edition (Wiley).

Table of Contents

FOREWORD BY DONALD TRUMP ix
PREFACE xi
CHAPTER 1 SELL YOURSELF LIKE TRUMP: FIVE PERSONAL QUALITIES YOU NEED TO SUCCEED IN REAL ESTATE 1(20)
CHAPTER 2 THINK BIG: HOW TRUMP CHOOSES PROPERTIES TO INVEST IN 21(24)
CHAPTER 3 PRINCIPLES OF NEGOTIATION: HOW TRUMP USES THEM 45(24)
CHAPTER 4 HIGH-POWERED REAL ESTATE NEGOTIATION TECHNIQUES AND TACTICS 69(30)
CHAPTER 5 THE TRUMP TOUCH: CREATE "SIZZLE," GLAMOUR, AND PRESTIGE TO GET HIGHER-THAN-MARKET PRICES FOR YOUR PROPERTIES 99(26)
CHAPTER 6 RAISING MONEY: TACTICS FOR ATTRACTING LENDERS AND INVESTORS 125(28)
CHAPTER 7 GET HELP FROM THE BEST REAL ESTATE SPECIALISTS YOU CAN FIND 153(12)
CHAPTER 8 WHY TRUMP BUILDING PROJECTS ARE ALWAYS ON TIME AND UNDER BUDGET 165(14)
CHAPTER 9 TRUMP MARKETING STRATEGIES: SELLING THE "SIZZLE" SELLS THE PRODUCT 179(14)
CHAPTER 10 HOW TO MANAGE PROPERTY LIKE TRUMP: TREAT IT AS A CUSTOMER SERVICE BUSINESS 193(14)
CHAPTER 11 HOLDING STRATEGIES AND EXIT STRATEGIES 207(15)
INDEX 222(10)
ABOUT THE AUTHORS 232

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