Trump University Entrepreneurship 101 : How to Turn Your Idea into a Money Machine

by Gordon, Michael E.; Trump, Donald J.

• ISBN13: 9780470047125
• ISBN10: 0470047127
• Edition: 1st
• Format: Hardcover
• Copyright: 2007-01-02
• Publisher: Wiley

Summary

This book is written for future entrepreneurs, eager to live the entrepreneurial experience; for present entrepreneurs seeking more rapid, sustainable, profitable growth; and for employees whose on-the-job performance and satisfaction will increase dramatically through entrepreneurial empowerment. The book has three objectives: 1) to energize readers to take courageous, thoughtful steps forward to your entrepreneurial goal; 2) to demystify the entrepreneurial process from idea to start-up to growth; 3) to improve ther chances of success as your venture experiences growing pains. Unique and original visual models, case studies, downloadable worksheets, war stories from Donald Trump himself, and pep talks are used extensively. Each chapter concludes with a pep talk and specific action items which will urge you, step by exhilarating step, towards your life vision.

Author Biography

MICHAEL E. GORDON, PHD, has founded five companies and teaches entrepreneurship at universities around the world. He is an Adjunct Professor at Babson College, the Harvard University Extension School, and at the International School of Management in Paris. He coaches and trains executives on entrepreneurial leadership, corporate revitalization, and strategies for competitive advantage.

Table of Contents

Foreword	p. ix
Acknowledgments	p. xi
Introduction: Buckle Up for Your Fantastic Voyage	p. xiii
Trump on Entrepreneurship	p. 1
Unleash Your Entrepreneurial Power	p. 4
Feel the Fear-Do It Anyway	p. 15
Start Right-Build on the Customer Model	p. 28
Scour the World for Ideas	p. 36
Select One (and Only One) Opportunity	p. 49
Bootstrap	p. 62
Plan for the War with your competitors	p. 72
Design Your Money Machine	p. 84
Virtualize and Globalize	p. 95
Do Well and Do Good	p. 105
Devise a Winning Strategy	p. 111
Project Your Growth and Profitability	p. 128
Mobilize Powerful Resources Quickly	p. 144
Develop a Simple, Effective Business Plan	p. 154
Become a Win-Win Negotiator	p. 169
Raise Money	p. 179
Fixate on the Customer	p. 194
Launch Your Venture!	p. 204
Suffer Growing Pains Joyfully	p. 213
Notes	p. 225
Index	p. 231
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