Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, 2nd Edition

by Michael E. Gordon

• ISBN13: 9780470531648
• ISBN10: 0470531649
• Format: eBook
• Copyright: 2009-10-01
• Publisher: Wiley

Summary

An up-to-date and expanded edition of the Trump guide to starting a business Although he has ups and downs like every entrepreneur, Donald Trump is one of the worldrs"s most famous entrepreneurs for good reason-hers"s one of the best. In Trump University Entrepreneurship 101, Second Edition he teams up with business owner and professor Michael Gordon to show you how to take your dream and turn it into a big-time moneymaker. This new edition is completely updated with timely new material and three new chapters, teaching you how to build a technology venture, even without formal technical education; how to use social networking, Web 2.0, and "cloud computing" to achieve competitive advantages, and how to exploit opportunities during recessionary times. If you dream of starting your own business, this is the inspiring, comprehensive guide that shows you how to do it from planning to starting up to expansion. It shows you how to mobilize resources, develop a workable strategy, write an effective business plan, raise money, negotiate with investors, and launch your business. bull; With a first chapter by Trump bull; Author Michael Gordon is the founder of five successful companies and teaches entrepreneurship at a number of colleges, including the Harvard University Extension School, Babson College and The International School of Management in Paris bull; Fully revised and updated including new chapters on hot topics in entrepreneurship bull; Includes visual models, case studies, downloadable worksheets, pep talks, and stories from Trump himself If anyone knows how to succeed in business, itrs"s Donald Trump and his team of experts from Trump University. If you are ready for your entrepreneurial adventure, herers"s all the help you need.

Table of Contents

Foreword

Acknowledgments

Introduction Buckle up for Your Fantastic Voyage

Trump On Entrepreneurship

Unleash Your Entrepreneurial Power

Feel The Fear Do I T Anyway

Start Right Build On The Customer Model

Find Ideas I N A Turbulent World

Select One only One Opportunity

Exploit Opportunities During Challenging Economic Times

Build Your Fortune A S A Technopreneur

Bootstrap

Plan For The War With Your Competitors

Design Your Money Machine

Virtualize And Globalize

Harness Web 2.0 For Competitive Advantage

Do Well And Do Good

De V I S E A Winning Strategy

Project Your Growth And Profitability

Mobilize Powerful Resources Quickly

Develop A Simple, Effective Business Plan

Become A Wi N-Wi N Negotiator

Ra I S E Money

Fixate On The Customer

Launch Your Venture!

Suffer Growing Pa I N S Joyfully

Notes

Index

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