Trust Agents

by Chris Brogan; Julien Smith

• ISBN13: 9780470743089
• ISBN10: 0470743085
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-08-01
• Publisher: Wiley

Summary

This book is your guide to a new form of power broker--web natives who trade in trust, reputation, and relationships using tools you may never even have heard of. You will learn what you need to look for in such an agent for your business or how to become one yourself. Trust Agents is your guide to the deep end of meaningful relationships on the web.The book explores how business people can use the Web's new social software tools to build awareness, influence, reputation, and eventually authority. It focuses on methods of building trust and wielding influence, and how these efforts impact business processes and goals. Part career advice, part communications management, and part technology know-how, Trust Agents aims to deliver high level theory, actionable next steps, and stories and case studies to bolster the opinions and experiences of the authors.

Author Biography

Chris Brogan is cofounder of PodCamp, a popular new media conference series focused on the use of social media to build business and personal relationships. He is a widely read blogger on the subject of social media. Find him at chrisbrogan.com and on Twitter at twitter.com/chrisbrogan.

Julien Smith is a veteran trend analyst who has run Web communities for over ten years. He helps companies prepare for and profit from disruptive changes in their industries, and has appeared on news programs to represent companies and nonprofits in Canada and the U.S. Find him at juliensmith.com and on Twitter at twitter.com/julien

Table of Contents

Acknowledgments

Introduction: Hey, I Know You. Have We Met?

Trust, Social Capital, and Media

Make Your Own Game

One of Us

Archimedes Principle

Agent Zero

Human Artist

Build an Army

The Trust Agent

Index

Table of Contents provided by Publisher. All Rights Reserved.