Trust Agents : Using the Web to Build Influence, Improve Reputation, and Earn Trust

by Chris Brogan; Julien Smith

• ISBN13: 9780470552490
• ISBN10: 0470552492
• Format: eBook
• Copyright: 2009-08-01
• Publisher: Wiley

Summary

How to tap the power of social software and networks to build your businessIn Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations,, those who traffic in it are "trust agents," the key people your business needs on its side. Delivers actionable steps and case studies that show how social media can positively impact your business Written by authors with over ten years of online media experience Shows you how to build and wield influence online to benefit your brand Combines high-level theory with practical step-by-step guidanceIf you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.

Table of Contents

Acknowledgments

Introduction: Hey, I Know You. Have We Met?

Trust, Social Capital, and Media

Make Your Own Game

One of Us

Archimedes Principle

Agent Zero

Human Artist

Build an Army

The Trust Agent

Index

Table of Contents provided by Publisher. All Rights Reserved.