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9780316510820

Truth How the Many Sides to Every Story Shape Our Reality

by
  • ISBN13:

    9780316510820

  • ISBN10:

    0316510823

  • Format: Hardcover
  • Copyright: 2018-03-06
  • Publisher: Little, Brown Spark

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

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Summary

"In a time when truth is under assault, Hector Macdonald is here to defend it. He offers clear-eyed, compelling guidelines for becoming a more accurate consumer and producer of information."-Adam Grant, author of Give and Take, Originals, and Option B with Sheryl Sandberg

For fans of Nudge, Sway, and The Art of Thinking Clearly, a fascinating dive into the many ways in which "competing truths" shape our opinions, behaviors, and beliefs.

True or false? It's rarely that simple.

There is more than one truth about most things. The Internet disseminates knowledge but it also spreads hatred. Eating meat is nutritious but it's also damaging to the environment. When we communicate we naturally select the truths that are most helpful to our agenda.

We can select truths constructively to inspire organizations, encourage children, and drive progressive change. Or we can select truths that give a false impression of reality, misleading people without actually lying. Others can do the same, motivating or deceiving us with the truth. Truths are neutral but highly versatile tools that we can use for good or ill.

In Truth: How the Many Sides to Every Story Shape Our Reality, Hector Macdonald explores how truth is used and abused in politics, business, the media and everyday life. He shows how a clearer understanding of truth's many faces renders us better able to navigate our world and more influential within it. Combining great storytelling with practical takeaways and a litany of fascinating, funny, and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets and actions are influenced by the truths that those around us choose to tell.

Author Biography

Hector Macdonald is an expert in business storytelling. As a strategic communications consultant, he has advised the leaders of some of the world's top corporations in industries as diverse as financial services, telecoms, technology, and healthcare. He is also the bestselling author of four novels.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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