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9780470377772

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

by ; ;
  • ISBN13:

    9780470377772

  • ISBN10:

    0470377771

  • Format: eBook
  • Copyright: 2008-09-01
  • Publisher: Wiley
  • Purchase Benefits
List Price: $27.95
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Summary

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

Table of Contents

Why Didn't We Think Of That?
Products and Services That Resonate
Tuned In - The Process And The Book
Why Listen To Us?
The Realtor Who Resonates
Getting Tuned In
The Resonator
The Tuned In Organization
Is Tuned In For You?
What Led To Tuned In?
Chapter Summary
Tuned Out. . .And Just Guessing
Eliminate The Struggle To Make Connections With Your Marketplace
But We're The Experts!The Dollar Nobody Wanted
If We're Not Tuned In, What Are We?
Debunking The Myth That "Innovation Is Everything"
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Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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