9780739140048

The Twenty-First-Century Media Industry Economic and Managerial Implications in the Age of New Media

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  • ISBN13:

    9780739140048

  • ISBN10:

    0739140043

  • Format: Paperback
  • Copyright: 2011-07-15
  • Publisher: Lexington Books

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Summary

The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

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