Twitter For Dummies^®

by Laura Fitton; Michael Gruen; Leslie Poston

• ISBN13: 9780470479919
• ISBN10: 0470479914
• Format: Paperback
• Copyright: 2009-07-01
• Publisher: For Dummies

Summary

Twitter For Dummies covers the basics of using Twitter along with the strategies of getting better business, marketing, and communications results from the service. Topics include: The basics of signing up and creating tweets Following users and adding followers to your own tweets Establishing a voice on Twitter Mastering the 'Twecosystem' - the tools that tie Twitter to many other Web applications, including mobile Strategies for enhancing business communication and networking opportunities with Twitter

Author Biography

Laura Fitton: Laura “@Pistachio” Fitton is leading the charge of sussing out intelligent and productive business uses of emergent technologies like Twitter, where she is read by thousands of community members. The fi rst to publish a white paper on “Enterprise Microsharing” (popularly called “Internal Twitter”), she also writes for and runs the TouchBase blog and is an early beta tester of Seesmic and Qik. She relaunched Pistachio Consulting in September 2008 to connect businesses to new ideas and innovations using all the tools of microsharing. Pistachio comprises the TouchBase blog (covering business use of microsharing), the TouchBase Link Blog (stream of Twitter and microsharing articles for businesspeople, wherever they are published), and serves clients like Johnson & Johnson, Ford Motor Corporation, PeopleBrowsr, The Sister Project, Transplant-1, and CommuNteligence.

Michael E. Gruen: Michael E. Gruen has earned signifi cant respect in the corporate sphere and within the startup community as a trusted advisor since 2003. In many cases, he has fulfi lled the role of interim Chief Operations/Chief Technical Officer with several organizations in need of innovative leadership during crucial developmental periods. In 2006–2007, Michael briefl y joined Morgan Stanley as an Analyst. Currently, Michael is CFO/COO at NOM, a Digital Services Agency, and the CEO of a new healthcare startup.

Leslie Poston: Leslie Poston is passionate about helping people and businesses fi nd their way to success via technology. As a writer, she has more than 200 ebooks and books in her repertoire and several more in development.

Table of Contents

Foreword

Introduction

Twitter? Like Birds Do?

Sharing Your Thoughts, 140 Characters at a Time

Hello, Twitter World!

Stroll Around the Grounds: A Tour of the Twitter Interface

Using Twitter Wherever You Think Best

Joining Your Flock on Twitter

Tweeting It Up

Who's Using Twitter

Twittering in High Gear

Tricks of the Twitter Gurus

Twitter Minus Twitter.com

Embracing the Twitter Ecosystem

Knowing Why We Twitter

Finding Your Tweet Voice

Twitter for Business

The Social Side of Twitter

Changing the World, One Tweet at a Time

The Part of Tens

Ten Twitter Tools

Ten Useful Twitter-Based Services

Ten Cool Ways to Use Twitter

Glossary

Index

Table of Contents provided by Publisher. All Rights Reserved.