Twitter for Good : Change the World One Tweet at a Time

by Diaz-Ortiz, Claire; Stone, Biz

• ISBN13: 9781118061930
• ISBN10: 1118061934
• Edition: 1st
• Format: Hardcover
• Copyright: 2011-08-30
• Publisher: Jossey-Bass

Summary

It is no secret that big business is enamoured with social media: how to do it, why to do it, and the ways to do it better. Non-profit organizations are no different. Recent years have seen a surge in social media use by non-profit organizations. The Good Tweet is the first comprehensive guide for organizations, showing them how to harness individual activism via Twitter as a force for social change. The book introduces a five-step model that Diaz developed, based on her work with hundreds of organizations, called T.W.E.E.T. (Target, Write, Engage, Explore, Track) Twitter Insider / Well-Connected: The author Claire Diaz leads Corporate Social Innovation at Twitter and has worked on campaigns with companies such as Pepsi (Refresh project), and Estee Lauder (breast cancer awareness campaigns) Author Platform/Media Track Record: Diaz (@claired) has over 300,000 Twitter followers, a popular personal finance blog (14,000 daily subscribers), and has appeared in Business Week, The Independent and Yahoo News Twitter's Growth: Twitter continues to have a phenomenal growth rate. Twitter now has 175 million users

Author Biography

Claire Diaz-Ortiz leads corporate social innovation and philanthropy at Twitter, Inc., and is a sought-after speaker on social innovation. Diaz-Ortiz is the cofounder of Hope Runs, a nonprofit organization operating in AIDS orphanages in Kenya, and owns Do Well Media. She holds an MBA and other degrees from Oxford and Stanford. She lives in the San Francisco Bay Area.
Find more information at www.clairediazortiz.com and on Twitter via @ClaireD.

Table of Contents

Foreword	p. ix
Preface	p. xv
Introduction	p. 1
Be a Force for Good	p. 3
T(Target): Why Tweet?	p. 13
W(Write): Why You Should Tweet like Kanye	p. 43
E(Engage): Tools to Win	p. 75
E(Explore): Finding Everybody, and Bringing Everybody to You	p. 117
T(Track): Making Sure You've Hit Your Mark	p. 139
Applying the T.W.E.E.T. Framework	p. 161
Conclusion	p. 191
Top Questions Reference List	p. 193
Resources	p. 195
Acknowledgments	p. 197
About the Author	p. 200
Index	p. 201
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