Two Degrees of Separation : Creating a Truly Effective Network of Contacts

by Fernandez, Sonia

• ISBN13: 9781904879923
• ISBN10: 1904879926
• Format: Paperback
• Copyright: 2009-06-30
• Publisher: Marshall Cavendish Books Ltd

Summary

The scientist Stanley Milgram realized that everyone in the world was separated from everyone else by no more than six degrees. In business and in the rest of our lives, creating a network of contacts has become a crucial way of getting ahead or realizing our ambitions. However, with the introduction of the Internet, being more than two degrees from a person is the equivalent of being a stranger! In the world of networking and making key contacts, the stakes have just gone up. This book provides cutting-edge advice and information on how to create a genuinely effective network of contacts that you can rely on to achieve your objectives. The author demonstrates how networks are structured and function and how you can utilize the latest technology to ensure your most important contacts are only one or two degrees away.

Author Biography

Sonia Fernandez is the Spanish head of the world's largest online dating agency, Match.com. She was previously a dot-com entrepreneur and is a graduate of Stanford University.

Table of Contents

List of figures and tables	p. v
Foreword	p. vi
Preface	p. vii
It's a small world	p. 1
How did it all begin?	p. 2
Social networks	p. 8
Factors that decide our position in the network	p. 11
Social capital	p. 16
Two degrees	p. 19
Conclusion: invest in developing your network	p. 20
Networking, or the art of building and maintaining relationships	p. 22
The art of networking	p. 24
Design and execute your plan of action	p. 25
Conclusion: capitalize on your social network	p. 50
How can you increase and improve your social network?	p. 51
Organize your agenda	p. 53
Participate actively in associations	p. 55
Always be on the lookout for new opportunities	p. 64
Avoid succumbing to temptation	p. 66
Conclusion: network efficiently	p. 69
New forms of networking online	p. 73
The Internet: before and after	p. 74
How can I promote myself on the Internet?	p. 77
How can I communicate effectively online?	p. 105
Are we really communicating effectively?	p. 115
Conclusion: use online tools to manage your network better	p. 118
Online social networks	p. 119
What is an online social network?	p. 120
Why now?	p. 121
What added value do online social networks bring?	p. 122
Principal online social networks	p. 125
Conclusion: choose the online social network that best meets your needs	p. 175
The future of online social networks	p. 177
The experts' opinion	p. 179
Conclusion: familiarise yourself with a service that we will all use	p. 185
Epilogue: Now it's your turn	p. 189
Notes	p. 191
Bibliography	p. 193
About the author	p. 200
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