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Two Degrees of Separation : Creating a Truly Effective Network of Contacts

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  • Format: Paperback
  • Copyright: 2009-06-30
  • Publisher: Marshall Cavendish Books Ltd
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The scientist Stanley Milgram realized that everyone in the world was separated from everyone else by no more than six degrees. In business and in the rest of our lives, creating a network of contacts has become a crucial way of getting ahead or realizing our ambitions. However, with the introduction of the Internet, being more than two degrees from a person is the equivalent of being a stranger! In the world of networking and making key contacts, the stakes have just gone up. This book provides cutting-edge advice and information on how to create a genuinely effective network of contacts that you can rely on to achieve your objectives. The author demonstrates how networks are structured and function and how you can utilize the latest technology to ensure your most important contacts are only one or two degrees away.

Author Biography

Sonia Fernandez is the Spanish head of the world's largest online dating agency, Match.com. She was previously a dot-com entrepreneur and is a graduate of Stanford University.

Table of Contents

List of figures and tablesp. v
Forewordp. vi
Prefacep. vii
It's a small worldp. 1
How did it all begin?p. 2
Social networksp. 8
Factors that decide our position in the networkp. 11
Social capitalp. 16
Two degreesp. 19
Conclusion: invest in developing your networkp. 20
Networking, or the art of building and maintaining relationshipsp. 22
The art of networkingp. 24
Design and execute your plan of actionp. 25
Conclusion: capitalize on your social networkp. 50
How can you increase and improve your social network?p. 51
Organize your agendap. 53
Participate actively in associationsp. 55
Always be on the lookout for new opportunitiesp. 64
Avoid succumbing to temptationp. 66
Conclusion: network efficientlyp. 69
New forms of networking onlinep. 73
The Internet: before and afterp. 74
How can I promote myself on the Internet?p. 77
How can I communicate effectively online?p. 105
Are we really communicating effectively?p. 115
Conclusion: use online tools to manage your network betterp. 118
Online social networksp. 119
What is an online social network?p. 120
Why now?p. 121
What added value do online social networks bring?p. 122
Principal online social networksp. 125
Conclusion: choose the online social network that best meets your needsp. 175
The future of online social networksp. 177
The experts' opinionp. 179
Conclusion: familiarise yourself with a service that we will all usep. 185
Epilogue: Now it's your turnp. 189
Notesp. 191
Bibliographyp. 193
About the authorp. 200
Table of Contents provided by Ingram. All Rights Reserved.

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