Type And Typography

by Phil Baines and Andrew Haslam

• ISBN13: 9780823055289
• ISBN10: 0823055280
• Edition: 2nd
• Format: Trade Book
• Copyright: 2005-10-01
• Publisher: Watson-Guptill

Summary

Includes 2 extensive timecharts, one on type designers, one on the evolution of writing and printingreference at a glance Newly revised and expanded Hundreds of remarkable photographs and illustrations From the history of language and writing systems, to the development of letterforms and movable type, to the evolution of today's digital systems,Type and Typographyoffers an overview of the typefaces available today and a practical guide to using type as a meaningful element of design in all mediums. Newly expanded with fifty additional pages of text and eighty-five new illustrations, this second edition reflects the exciting developments in typography since the first edition was published in 2002.

Author Biography

Andrew Haslam is now course leader of the MA Communication Design course at Central Saint Martins College of Art & Design.

Table of Contents

Definition
Introduction: What is typography?	p. 6
Function
Language: the spoken system	p. 12
Other voices	p. 24
Language: the written system	p. 17
Grammar	p. 27
The lexicon	p. 29
Communication theories	p. 34
Form
Towards a 26-letter alphabet	p. 38
Towards upper- and lower-case letters	p. 42
Classifying and describing typefaces	p. 46
Manufacture & design
Type is not lettering	p. 72
Hand punchcutting and movable metal type	p. 74
Mechanical punchcutting and composition of metal type	p. 76
Phototypesetting	p. 85
Beyond the physical: digital typesetting	p. 93
Designing type today	p. 96
Structure
Approaches to design	p. 104
Designing with type in two dimensions	p. 105
From the ten elements to unified design	p. 124
Typography in time: film and new media	p. 148
Conventions
The styling of details within text	p. 162
Glossary	p. 172
Further reading	p. 174
Timechart of type designers	p. 176
Keyboard mapping for Macintosh	p. 180
Keyboard mapping for PC	p. 182
Who's who of designers mentioned in this book	p. 186
ISO paper sizes	p. 187
Index	p. 188
Picture credits & acknowledgements	p. 192
Table of Contents provided by Ingram. All Rights Reserved.