Type and Typography

by Baines, Phil; Haslam, Andrew

• ISBN13: 9780823055241
• ISBN10: 0823055248
• Format: Paperback
• Copyright: 2002-07-01
• Publisher: Random House Inc

Summary

Includes 2 extensive timecharts, one on type designers, one on the evolution of writing and printingreference at a glance Newly revised and expanded Hundreds of remarkable photographs and illustrations From the history of language and writing systems, to the development of letterforms and movable type, to the evolution of today's digital systems,Type and Typographyoffers an overview of the typefaces available today and a practical guide to using type as a meaningful element of design in all mediums. Newly expanded with fifty additional pages of text and eighty-five new illustrations, this second edition reflects the exciting developments in typography since the first edition was published in 2002.

Author Biography

Phil Baines graduated from St Martin's School of Art, London, in 1985 and the Royal College of Art in 1987. Since then he has worked as a freelance designer and is noted for his letterpress work. He is a Senior Lecturer on the BA (Honors) Graphic Design course at Central Saint Martins College of Art & Design and is co-curator (with Catherine Dixon) of the Central Lettering Record. Andrew Haslam graduated from the Royal College of Art in 1987. Since then he has run his own studio, creating science, history and geography textbooks for children. In 1994 he won the American Institute of Physics Award for best science writing, and in 1997 the Geographical Society Gold Medal for most significant contribution to geography. Having taught at several colleges in the UK, he is now course leader of the MA Communication Design course at Central Saint Martins College of Art & Design

Table of Contents

I Definition
Introduction	6	(1)
What is typography?	6	(6)
II Function
Language: the spoken system	12	(5)
Other Voices 24-25, 56-57, 88-89, 120-121, 152-153, 184-185
Language: the written system	17	(10)
Grammar	27	(2)
The lexicon	29	(5)
Communication theories	34	(4)
III Form
Towards a 26-letter alphabet	38	(4)
Towards upper- and lower-case letter	42	(4)
Classifying and describing typefaces	46	(26)
IV Manufacture & design
Type is not lettering	72	(2)
Hand punchcutting and movable metal type	74	(2)
Mechanical punchcutting and composition of metal type	76	(9)
Phototypesetting	85	(8)
Beyond the physicals: digital typesetting	93	(3)
Designing type today	96	(8)
V Structure
Approaches to design	104	(1)
Designing with type in two dimensions	105	(19)
From the ten elements to unified design	124	(24)
Typography in time: film and new media	148	(14)
VI Conventions
The styling of details within text	162	(10)
Glossary	172	(2)
Further reading	174	(2)
Timechart of type designers	176	(4)
Appendix 1: keyboard mapping for Macintosh	180	(2)
Appendix 2: keyboard mapping for PC	182	(4)
Appendix 3: who's who of designers mentioned in this book	186	(1)
Appendix 4: ISO paper sizes	187	(1)
Index	188	(4)
Picture credits & acknowledgements	192