TypeSense Making Sense of Type on the Computer

by Wheeler, Susan G.; Wheeler, Gary S.

• ISBN13: 9780132190107
• ISBN10: 0132190109
• Edition: 3rd
• Format: Paperback
• Copyright: 2006-01-19
• Publisher: Pearson

Summary

Providing detailed information in elegant and readable prose, and giving readers specific and in-depth examples of typographic problems and their solutions, this comprehensive guide covers typographic history, typesetting, and typographic designall in one bookand keys in on four major areas of typography usageon a page, in a paragraph, in a sentence, and as a design elementhelping readers make sense of type on the computer and create professional-quality typographic designs. Takes readers from the broadest level of type usage (the page) to the most detailed level (the sentence) in a structured manner, and shows how to use standard and expert collection typefaces for professional-quality typesetting. Provides a ready resource of information for those on-the-computer questions, and includes numerous proofreading examples; thorough step-by-step explanation of how to proofread documents,both electronically and visually. MARKET:For those in typography, typographic design, publication design, and desktop publishing.

Table of Contents

Foreword	vi
Preface	viii
Introduction	x
From the Foundry to the Computer	1	(20)
Metal Type	3	(3)
Phototypography	6	(3)
Digital Typography	9	(12)
Speaking the Language of Letters	21	(19)
Type Anatomy	22	(3)
Type Guidelines and Measurements	25	(2)
Typeface Styles	27	(6)
Type Family Members	33	(1)
Type Font Anatomy	34	(6)
Setting Type on a Page	40	(28)
Typography and Reading	41	(5)
Page Guidelines and Measurements	46	(2)
Page Typography Preliminaries	48	(2)
Page Typography Decisions	50	(15)
Page Typography Evaluation	65	(3)
Setting Type in a Paragraph	68	(36)
Typography and Texture	69	(1)
Paragraph Guidelines and Measurements	69	(4)
Paragraph Proofreaders' Marks	73	(2)
Paragraph Typography Preliminaries	75	(1)
Paragraph Typography Decisions	76	(10)
Letterspacing and Word Spacing	86	(16)
Paragraph Typography Evaluation	102	(2)
Setting Type in a Sentence	104	(29)
Typography and Typographic Form	105	(1)
Sentence Guidelines and Measurements	105	(1)
Sentence Proofreaders' Marks	106	(2)
Sentence Typography Preliminaries	108	(1)
Sentence Typography Decisions	109	(19)
Sentence Typography Evaluation	128	(5)
Setting Type for Special Functions	133	(18)
Typographic Artistry	133	(1)
Typography and Content	134	(1)
Sentence Typography for Special Functions	135	(16)
Typesetting as Design	151	(19)
Display Type Design	153	(9)
Text Type Design	162	(8)
Graphics as Type	170	(20)
Special Type Effects	171	(2)
Designing Graphic Letters	173	(9)
The Graphic Ampersand	182	(8)
Typographs as Typographic Art	190	(19)
Typographs	192	(17)
Integrating Typographic Elements on a Page	209	(20)
Page Typography	210	(3)
Vineyards	213	(5)
Wine Aficionado	218	(4)
Fine Bottlings	222	(4)
Type Level Consistency	226	(3)
Integrating Typographic Elements in a Publication	229	(27)
Typographic Continuity	230	(1)
Newsletters	231	(5)
Magazines	236	(4)
Books	240	(14)
Type Level Consistency	254	(2)
Appendix A---Proofreaders' Marks	256	(7)
Appendix B---Character and Glyph Access Charts	263	(8)
Glossary---Typographic Terminology	271	(11)
Select Bibliography	282	(2)
Index	284