A Typographic Workbook A Primer to History, Techniques, and Artistry

by Clair, Kate; Busic-Snyder, Cynthia

• ISBN13: 9780471696902
• ISBN10: 0471696900
• eBook ISBN(s): 9781118399880
• Additional ISBN(s): 9780471292371
• Edition: 2nd
• Format: Workbook
• Copyright: 2005-08-15
• Publisher: Wiley
• More Book Details

Summary

Lavishly illustrated with more than 450 images,A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics-from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, thisSecond Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned.A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.

Author Biography

KATE CLAIR is a general partner in Hats-Off Impressions, a design firm based in Binghamton, New York. She is also a faculty member in the Communication Design Department at Kutztown University in Kutztown, Pennsylvania.

CYNTHIA BUSIC-SNYDER is Associate Professor of Graphic Design and Coordinator of Graphic Design Studies in the Department of Art at Mohawk Valley Community College in Utica, New York.

Table of Contents

Chapter 1. Ancient Writing Systems.

Chapter 2. Lettering During the Roman Empire and Middle Ages.

Chapter 3. Renaissance Typography and Printing.

Chapter 4. Typography During Colonization and Industrialization.

Chapter 5. Early Twentieth Century Typography.

Chapter 6. Technology Changes the Designer's Role.

Chapter 7. Contemporary Typography and Digital Technology.

Chapter 8. Character Characteristics.

Chapter 9. Type Identification and Classification.

Chapter 10. Setting Text Type.

Chapter 11. Selecting and Combining Fonts Creatively.

Chapter 12. Organizing Typographic Compositions.

Appendix A: Glossary.

Appendix B: Font Samples.

Appendix C: Type Foundries, Designers and Distributors.

Index.