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9781841124391

Ultimate Book of Business Brands Insights from the World's 50 Greatest Brands

by ;
  • ISBN13:

    9781841124391

  • ISBN10:

    1841124397

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2002-12-30
  • Publisher: Capstone
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Supplemental Materials

What is included with this book?

Summary

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.

Author Biography

<B>STUART CRAINER</B> is the author of The Management Century. His work appears in <I>The Times</I> and leading business magazines including <I>Across the Board, Strategy and Business</I> and <I>Business 2.0</I>.

Table of Contents

Acknowledgements.
Introduction.
American Express.
Apple.
Barbie.
Benetton.
Budweiser.
Coca-Cola.
Disney.
Federal Express.
The Gap.
General Electric.
Gillette.
Goodyear.
Guinness.
Haagen-Dazs.
Harley-Davidson.
Harvard Business School.
Heineken.
Heinz.
Hertz Car-Hire.
Hewlett-Packard.
Holiday Inn.
Hoover.
IBM.
Ikea.
Intel.
Kellogg's.
Kodak.
Lego.
Levi-Strauss.
Marlboro.
Mars.
McDonald's.
McKinsey & Co.
Mercedes-Benz.
Microsoft.
Nescafe.
Nike .
Red Cross.
Reuters.
Rolls-Royce.
Sears, Roebuck.
Sony.
Starbucks.
Swatch.
Toyota.
Virgin.
Wal-Mart.
Wrigley's.
Xerox.
Yamaha.
Index.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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