The Ultimate Entrepreneur's Book: A Straight Talking Guide to Business Success and Personal Riches

by Dobbins, Richard

• ISBN13: 9781900961967
• ISBN10: 1900961962
• Format: Paperback
• Copyright: 2001-07-01
• Publisher: Capstone Ltd

Summary

Two self-mademillionaires reveal the secrets of their fantastic business achievements and personal fortunes. The Ultimate Entrepreneur's Book does not rely on a mystical system but offers practical, hands-on advice for turning ideas into money-making business realities. Richard Dobbins and Barrie Pettman provide a complete program for the ambitious entrepreneur or executive, from thinking creatively and setting clear goals to negotiating skills, leadership and liberating time management. The Ultimate Entrepreneur's Book is illustrated throughout with great stories and personal anecdotes.

Table of Contents

Acknowledgements	ix
To the Reader	xi
About the Authors	xiii
Everything starts with ideas	1	(26)
How to think creatively
You can have it if you want it	27	(60)
How to set and achieve your goals
Strategy will get you there	87	(38)
How to implement a winning business strategy
Marketing is the key	125	(26)
How to implement a winning marketing strategy
Sales skills will make your fortune	151	(40)
How to be excellent at selling
Everything is negotiable	191	(18)
How to negotiate better deals
We all need leadership	209	(18)
How to lead a winning team
Everything you do affects sales, costs and profits	227	(44)
How to understand the financial implications
Never use time as an excuse	271	(18)
How to focus on the 20% that brings in the 80%
Further reading	289	(8)
Index	297