Ultimate Guide to Google Ad Words : How to Access 100 Million People in 10 Minutes

by Marshall, Perry; Todd, Bryan

• ISBN13: 9781599183602
• ISBN10: 1599183609
• Edition: 2nd
• Format: Paperback
• Copyright: 2010-01-06
• Publisher: Entrepreneur Press

Summary

Introduces Google's new user interfaceThe first in its category to cover Google's new User Interface, this second edition provides you with a competitive edge you can't find anywhere else. Using the latest how-to information paired with current screenshots, fresh examples, and new techniques, you'll learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide offers an as comprehensive, or current, look at today's fastest, most powerful advertising medium.Ultimate Guide to Google Ad Wordsfeatures: Over $100 in free online bonus tutorials and downloads Ongoing e-mail updates on Google's ever-changing system Strategies to maximize leads, avoid click fraud, and get the most return on your moneyYou'll also uncover priceless techniques including how to manage the Quality Score factor, slash bid prices, develop effective keyword lists, and write killer advertising copy. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

Author Biography

Perry Marshall is a leading specialist on buyingsearch engine traffic. An author, speaker, and consultant, Perryhelps online and brick-and-mortar businesses generate 500million clicks per month.

Bryan Todd is an international marketing consultantand long-time Google AdWords specialist.

Table of Contents

FOREWORD
PREFACE
A LOOK AT THE AUTHOR’S BUSINESS ACTIVITIES
CHAPTER #1: THE DECISION AND DETERMINATION TO SUCCEED
CHAPTER #2: THE REAL ENTREPRENEURIAL EXPERIENCE: CODE RED
CHAPTER #3: HOW DO YOU KNOW IF YOU HAVE A REALLY GOOD IDEA?
CHAPTER #4: POSITIONING YOURSELF AND YOUR BUSINESS FOR MAXIMUM SUCCESS
CHAPTER #5: HOW ENTREPRENEURS REALLY MAKE MONEY - BIG MONEY!
CHAPTER #6: HOW TO CREATE EXCITING SALES AND MARKETING BREAKTHROUGHS
CHAPTER #7: WHY AND HOW TO SELL YOUR WAY THROUGH LIFE
CHAPTER #8: KEY PEOPLE FOR YOUR COMPANY
CHAPTER #9: WORKING WITH LAWYERS AND ACCOUNTANTS
CHAPTER #10: WHY ENTREPRENEURS AREN'T MANAGERS - AND WHAT YOU CAN DO ABOUT IT
CHAPTER #11: HOW TO MANAGE YOUR CASH FLOW
CHAPTER #12: HOW TO ACHIEVE PEAK PRODUCTIVITY
CHAPTER #13: HOW ENTREPRENEURS ATTRACT GOOD LUCK
CHAPTER #14: WHY AND HOW TO BUILD YOUR OWN MINI CONGLOMERATE
CHAPTER #15: USING YOUR BUSINESS AS A PATH TO FINANCIAL INDEPENDENCE
CHAPTER #16: HOW TO GET A BUSINESS OUT OF TROUBLE
CHAPTER #17: A FEW FINAL THOUGHTS ON THE NEW ECONOMY