The Ultimate LinkedIn Sales Guide How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales and Revenue Generating Machine

by Disney, Daniel

• ISBN13: 9781119787884
• ISBN10: 1119787882
• Edition: 1st
• Format: Hardcover
• Copyright: 2021-06-01
• Publisher: Wiley

Summary

Become a LinkedIn power user and harness the potential of social selling 

With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. 

No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: 

• Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing 
• Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status 
• Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers 
• Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles 
• And so much more!

 The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales. 

Author Biography

Daniel Disney is an international Keynote Speaker, leading LinkedIn/Social Selling Trainer & Sales Author. Daniel helps companies, sales teams and sales leaders sell MORE with LinkedIn. He shows them how to generate more leads, more pipeline, more revenue, more customers and more business. Using pure tried, tested and proven systems, techniques, and strategies he explains how they can turn LinkedIn into a lead generating and sales machine.
Daniel also runs The Daily Sales, LinkedIn's most popular community for salespeople and sales leaders. The Daily Sales has over 600,000 followers growing every single day. They work with companies who are selling products or services to sales teams to help them reach that audience.
When companies and sales teams want to learn how to master social and digital selling, Daniel is the person they call. He has the largest LinkedIn audience in the entire global sales industry, has been voted the #1 most influential sales expert on LinkedIn and has built a huge brand and audience around what he does.

Table of Contents

Foreword xiii

About the Author xvii

Introduction xxiii

Part 1 About LinkedIn 1

Chapter 1 The History of LinkedIn 3

Chapter 2 LinkedIn Free versus Premium/Sales Navigator 7

Chapter 3 The Pillars of LinkedIn Success 13

Part 2 The Perfect Profile 19

Chapter 4 Creating a Fully Optimised LinkedIn Profile 21

Chapter 5 Your Digital Suit or Dress… 29

Chapter 6 Common LinkedIn Profile Mistakes 37

Chapter 7 Building the Ultimate LinkedIn Profile 43

Part 3 Growing Your Network 73

Chapter 8 Using LinkedIn Searches 75

Chapter 9 Growing Your LinkedIn Network 87

Chapter 10 Sending Personalised Connection

Requests 97

Part 4 Messaging 107

Chapter 11 LinkedIn Messaging 109

Chapter 12 LinkedIn Message Templates 119

Chapter 13 LinkedIn Audio and Video Messages 127

Part 5 Content 155

Chapter 14 Sharing Content on LinkedIn 157

Chapter 15 Creating Content on LinkedIn 173

Chapter 16 Writing Articles on LinkedIn 221

Chapter 17 Creating Viral Content on LinkedIn 237

Part 6 Personal Branding 245

Chapter 18 Building an Industry-Leading Personal Brand 247

Chapter 19 Generating Leads from LinkedIn 259

Part 7 Sales Strategy 265

Chapter 20 Account-Based Marketing, Managing Accounts & Building Digital Relationships 267

Chapter 21 Multi-Touch Selling 271

Chapter 22 LinkedIn Tools, Technology & Software 275

Chapter 23 Measuring Results on LinkedIn & Your SSI Score 281

Chapter 24 LinkedIn Sales Navigator Tips 285

Chapter 25 The Future of Social & Digital Selling 293

Chapter 26 The Prospecting Maze 299

Working with Daniel Disney 311

Acknowledgements 323

Index 329