Uncommon Grounds The History of Coffee and How It Transformed Our World

by Pendergrast, Mark

• ISBN13: 9780465018369
• ISBN10: 046501836X
• Edition: Revised
• Format: Paperback
• Copyright: 2010-09-28
• Publisher: Basic Books

Summary

Uncommon Groundstells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand,Uncommon Groundsremains more than ever a brilliantly entertaining guide to the currents of one of the world's favorite beverages.

Author Biography

Mark Pendergrast, a former business journalist, is the author of several books, including For God, Country, and Coca-Cola. He lives in South Burlington, Vermont.

Table of Contents

Prologue: The Oriflama Harvest	p. xi
Introduction: Puddle Water or Panacea?	p. xv
Introduction to the Second Edition	p. xix
Seeds of Conquest
Coffee Colonizes the World	p. 3
The Coffee Kingdoms	p. 21
The American Drink	p. 43
The Great Coffee Wars of the Gilded Age	p. 61
Hermann Sielcken and Brazilian Valorization	p. 73
The Drug Drink	p. 91
Canning the Buzz
Growing Pains	p. 109
Making the World Safe for Coffee	p. 133
Selling an Image in the Jazz Age	p. 143
Burning Beans, Starving Campesinos	p. 165
Showboating the Depression	p. 175
Cuppa Joe	p. 199
Bitter Brews
Coffee Witch Hunts and Instant Nongratification	p. 215
Robusta Triumphant	p. 235
Romancing the Bean
A Scattered Band of Fanatics	p. 265
The Black Frost	p. 289
The Specialty Revolution	p. 307
The Starbucks Experience	p. 333
Final Grounds	p. 345
Acknowledgments	p. 383
Appendix: How to Brew the Perfect Cup	p. 387
Notes on Sources	p. 391
List of Interviews	p. 399
Illustration Credits	p. 403
Index	p. 407
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