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Understanding Business 2003 Media Edition featuring PowerWeb

by Nickels, William G.

ISBN13: 9780072862782
ISBN10: 0072862785
Additional ISBN(s): 9780072320541, 9780072499223, 9780072922189
Edition: 6th
Format: Hardcover
Copyright: 2003-04-21
Publisher: McGraw-Hill/Irwin
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1. Understanding Business 2003 Media Edition featuring PowerWeb > ISBN13: 9780072862782

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Table of Contents:

PART One: Business Trends: Cultivating a Business in Diverse, Global Environments

Chapter 1: Meeting the Challenge of Today's Dynamic Business Environment

Chapter 2: Economics: The Creation and Distribution of Wealth

Chapter 3: Competing in Global Markets

Chapter 4: Demonstrating Ethical Behavior and Social Responsibility

PART TWO: Business Ownership: Starting a Small Business

Chapter 5: Forms of Business Ownership

Chapter 6: Entrepreneurship and Starting a Small Business

PART THREE: Business Management: Empowering Employees to Satisfy Customers

Chapter 7: Management, Leadership, and Employee Empowerment

Chapter 8: Managing the Move Toward Customer-Driven Business Organizations

Chapter 9: Operations Management

PART FOUR: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services

Chapter 10: Motivating Employees and Building Self-Managed Teams

Chapter 11: Human Resource Management: Finding and Keeping the Best Employees

Chapter 12: Dealing with Employee-Management Issues and Relationships

PART FIVE: Marketing: Developing and Implementing Customer-Oriented Marketing Plans

Chapter 13: Marketing: Customer and Stakeholder Relationship Management

Chapter 14: Developing and Pricing Products and Services

Chapter 15: Distributing Products Efficiently and Competitively: Supply Chain Management

Chapter 16: Promoting Products Using Integrated and Interactive Marketing Communication

PART SIX: Decision Making: Managing Information

Chapter 17: Using Technology to Manage Information

Chapter 18: Understanding Financial Information and Accounting

PART SEVEN: Managing Financial Resources

Chapter 19: Financial Management

Chapter 20: Securities Markets: Financing and Investing Opportunities

Chapter 21: Understanding Money and Financial Institutions

Chapter 22: Managing Personal Finances: Who Wants to Be a Millionaire?

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rent More, Save More! Use code: ECRENTAL

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Understanding Business 2003 Media Edition featuring PowerWeb

Table of Contents

PART One: Business Trends: Cultivating a Business in Diverse, Global Environments

Chapter 1: Meeting the Challenge of Today's Dynamic Business Environment

Chapter 2: Economics: The Creation and Distribution of Wealth

Chapter 3: Competing in Global Markets

Chapter 4: Demonstrating Ethical Behavior and Social Responsibility

PART TWO: Business Ownership: Starting a Small Business

Chapter 5: Forms of Business Ownership

Chapter 6: Entrepreneurship and Starting a Small Business

PART THREE: Business Management: Empowering Employees to Satisfy Customers

Chapter 7: Management, Leadership, and Employee Empowerment

Chapter 8: Managing the Move Toward Customer-Driven Business Organizations

Chapter 9: Operations Management

PART FOUR: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services

Chapter 10: Motivating Employees and Building Self-Managed Teams

Chapter 11: Human Resource Management: Finding and Keeping the Best Employees

Chapter 12: Dealing with Employee-Management Issues and Relationships

PART FIVE: Marketing: Developing and Implementing Customer-Oriented Marketing Plans

Chapter 13: Marketing: Customer and Stakeholder Relationship Management

Chapter 14: Developing and Pricing Products and Services

Chapter 15: Distributing Products Efficiently and Competitively: Supply Chain Management

Chapter 16: Promoting Products Using Integrated and Interactive Marketing Communication

PART SIX: Decision Making: Managing Information

Chapter 17: Using Technology to Manage Information

Chapter 18: Understanding Financial Information and Accounting

PART SEVEN: Managing Financial Resources

Chapter 19: Financial Management

Chapter 20: Securities Markets: Financing and Investing Opportunities

Chapter 21: Understanding Money and Financial Institutions

Chapter 22: Managing Personal Finances: Who Wants to Be a Millionaire?

Supplemental Materials

Rewards Program