Understanding Business 2003 Media Edition featuring PowerWeb

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  • Edition: 6th
  • Format: Hardcover
  • Copyright: 2003-04-21
  • Publisher: McGraw-Hill/Irwin
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Table of Contents

Table of Contents:

PART One: Business Trends: Cultivating a Business in Diverse, Global Environments

Chapter 1: Meeting the Challenge of Today's Dynamic Business Environment

Chapter 2: Economics: The Creation and Distribution of Wealth

Chapter 3: Competing in Global Markets

Chapter 4: Demonstrating Ethical Behavior and Social Responsibility

PART TWO: Business Ownership: Starting a Small Business

Chapter 5: Forms of Business Ownership

Chapter 6: Entrepreneurship and Starting a Small Business

PART THREE: Business Management: Empowering Employees to Satisfy Customers

Chapter 7: Management, Leadership, and Employee Empowerment

Chapter 8: Managing the Move Toward Customer-Driven Business Organizations

Chapter 9: Operations Management

PART FOUR: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services

Chapter 10: Motivating Employees and Building Self-Managed Teams

Chapter 11: Human Resource Management: Finding and Keeping the Best Employees

Chapter 12: Dealing with Employee-Management Issues and Relationships

PART FIVE: Marketing: Developing and Implementing Customer-Oriented Marketing Plans

Chapter 13: Marketing: Customer and Stakeholder Relationship Management

Chapter 14: Developing and Pricing Products and Services

Chapter 15: Distributing Products Efficiently and Competitively: Supply Chain Management

Chapter 16: Promoting Products Using Integrated and Interactive Marketing Communication

PART SIX: Decision Making: Managing Information

Chapter 17: Using Technology to Manage Information

Chapter 18: Understanding Financial Information and Accounting

PART SEVEN: Managing Financial Resources

Chapter 19: Financial Management

Chapter 20: Securities Markets: Financing and Investing Opportunities

Chapter 21: Understanding Money and Financial Institutions

Chapter 22: Managing Personal Finances: Who Wants to Be a Millionaire?

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