Understanding Business

by NICKELS

• ISBN13: 9780073105970
• ISBN10: 007310597X
• Additional ISBN(s): 9780072538762, 9780072922189, 9780073511702
• Edition: 8th
• Format: Hardcover
• Copyright: 2008-01-01
• Publisher: McGraw-Hill/Irwin
• More Book Details
• Purchase Benefits

Summary

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts full-time faculty members, adjunct instructors, and of course students to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Table of Contents

Business Trends: Cultivating a Business in Diverse, Global Environments

Managing within the Dynamic Business Environment: Taking Risks and Making Profits

How Economics Affects Business: The Creation and Distribution of Wealth

Competing in Global Markets

Demonstrating Ethical Behavior and Social Responsibility

Business Ownership: Starting a Small Business

Choosing a Form of Business Ownership

Entrepreneurship and Starting a Small Business

Business Management: Empowering Employees to Satisfy Customers

Management, Leadership, and Employee Empowerment

Adapting Organizations to Today’s Markets

Producing World-Class Goods and Services

Management of Human Resources: Motivating Employees to Produce Quality Goods and Services

Motivating Employees and Building Self-Managed Teams

Human Resource Management: Finding and Keeping the Best Employees

Dealing with Employee–Management Issues and Relationships

Marketing: Developing and Implementing Customer-Oriented Marketing Plans

Marketing: Building Customer Relationships

Developing and Pricing Products and Services

Distributing Products Quickly and Efficiently

Using Effective Promotional Techniques

Managing Financial Resources

Understanding Financial Information and Accounting

Financial Management

Securities Markets: Financing and Investing Opportunities

Understanding Money, Financial Institutions and the Federal Reserve Bonus

Working Within the Legal Environment of Business Bonus

Using Technology to Manage Information Bonus

Managing Risk Bonus

Managing Personal Finances

Table of Contents provided by Publisher. All Rights Reserved.