Understanding Business Strategy : Concepts and Cases

by IRELAND/HOSKISSON/HITT

• ISBN13: 9780324578997
• ISBN10: 0324578997
• Edition: 2nd
• Format: Hardcover
• Copyright: 2008-10-08
• Publisher: South-Western College Pub

Summary

Discover the knowledge and tools that today's most successful firms use to build business and consistently outperform the competition when you open the latest edition of Ireland/Hoskisson/Hitt's UNDERSTANDING BUSINESS STRATEGY: CONCEPTS AND CASES, Second Edition. This concise, hands-on approach by recognized leaders in business strategy clearly demonstrates how solid management strategy equals the decisive, responsive action that prosperous firms use to create sustainable competitive advantage. This edition guides you, step-by-step, through creating strong strategy, planning for success, implementing responsive action, competing effectively with strategy, analyzing the environment and firm, and improving upon results. The authors clearly connect strategy concepts to the real business world, giving you the unique opportunity to examine and learn from strategy that has worked as well as strategy that has failed within familiar companies. The latest research and insights from global business leaders, extensive examples, and practical cases help equip you with the hands-on skills and career tools for your own superior performance and strategic management success.

Table of Contents

The Foundations of Strategic Management

Leading Strategically

Analyzing the External Environment

Analyzing the Firm

Business-Level Strategy

Multi-Product Strategies

Acquiring and Integrating Businesses

Competing Across Borders

Creating and Maintaining Alliances

Innovating through Strategic Entrepreneurship

Case Studies

Alaska Coffee Company: From Small to Large, One Bean at Time

Apple Computer Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV

Blockbuster, Inc.: A Giant at the Crossroads

Trouble Carmaker Chrysler: Can Cerberus be its Holy Grail?

Dell Computer: Back to the Future

Delta Air Lines: Changing Dynamics of US Airline Industry

eBay's Strategy in China: Alliance or Acquisition

Gap Inc.: Has the Retailer Lost Its Style?

JetBlue Airways: Growing Pains?

Lazier Industries

Rebuilding LEGO Group through Creativity and Community

Mattel and the Toy Recalls

Executive Compensation at Nabors Industries: Too Much, Too Little, or Just Right?

Bonus Track: Leadership and Vision in Network Rail

The Wii: Nintendo's Video Game Revolution

Global Wine and Spirits Giant Pernod Ricard's Growth Strategies

Sk-II: Damage Control in China

The Toyota Production System: "The Scent of the Cornered Ferret

Valeant Pharmaceuticals International: North America

Wynn Resorts, Ltd

Table of Contents provided by Publisher. All Rights Reserved.