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9780749456047

Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation

by ;
  • ISBN13:

    9780749456047

  • ISBN10:

    0749456043

  • Copyright: 2009-02-01
  • Publisher: Kogan Page Ltd

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Supplemental Materials

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Summary

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and their evolving uses, are transforming how we access information and how we interact and communicate with one another on a global scale. "Understanding Digital Marketing "looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. It explains how to choose online marketing channels in order to get products and services to market. It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies. Including real-world examples of digital marketing successes and expert opinions, "Understanding Digital Marketing "will give readers the tools to utilize the power of the internet to take their businesses wherever they want them to go.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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