Understanding Enterprise : Entrepreneurship and Small Business

by Bridge, Simon; O'Neill, Ken; Martin, Frank

• ISBN13: 9780230552708
• ISBN10: 0230552706
• Edition: 3rd
• Format: Paperback
• Copyright: 2008-12-15
• Publisher: Palgrave Macmillan

Summary

This comprehensive guide to the key facts, ideas, and theories about enterprise and entrepreneurship considers their relation to small business and discusses measures taken to promote them. The authors outline the importance of the small business sector and consider the cultural, political and economic influences on business growth.

Author Biography

SIMON BRIDGE works as a Consultant in the areas of enterprise and economic development for the private, public and voluntary sectors. He has over fifteen years experience in enterprise and has been Enterprise Director in a small business agency. He is a former member of the Board of Directors of the Institute of Small Business Affairs (ISBA).

KEN O'NEILL is Professor of Entrepreneurship and Small Business Development, and Director of the Management Institute, at the University of Ulster. He is a member of the International Steering Committee of the International Small Business Congress and a former President of both the Institute of Small Business Affairs (ISBA) and the International Council of Small Business (ICSB).

FRANK MARTIN is Senior Teaching Fellow in Entrepreneurship at the University of Stirling.

Table of Contents

Preface

Introduction to

The Concept of Enterprise

Why Talk About Enterprise and Entrepreneurship?

Enterprise and Entrepreneurship -- What Do They Mean?

Enterprise in Individuals

Enterprise: The External Influences

Other Aspects of Enterprise Introduction to

Enterprise And Small Business

Small Business: Definitions, Characteristics and Needs

The process of Business Formation

Business Growth

Small is Beautiful: Entrepreneurship in the Bigger Business

Intro: Promoting Enterprise

Why Intervene?

Theories, Models and Assumptions (That Might Guide Intervention)

Intervention Methods (Objectives, Structures and Approaches)

Intervention Evaluation and Results Afterword

Table of Contents provided by Publisher. All Rights Reserved.