Understanding Global Cultures : Metaphorical Journeys Through 31 Nations, Clusters of Nations, Continents, and Diversity

  • ISBN13:


  • ISBN10:


  • Edition: 5th
  • Format: Paperback
  • Copyright: 2012-03-22
  • Publisher: SAGE Publications, Inc

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $93.00 Save up to $23.25
  • Buy Used
    Add to Cart Free Shipping


Supplemental Materials

What is included with this book?


In Understanding Global Cultures, Fifth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor-any activity, phenomenon, or institution with which the members of a given culture identify emotionally or cognitively-as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The book shows how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated Fifth Edition includes 31 nation-specific chapters, including a new Part XI on popular music as cultural metaphors, two completely new chapters on Vietnam and Argentina, revisions to all retained chapters, and a more explicit linkage between each cultural metaphor and current economic and business developments in each nation.

Table of Contents

Preface: Understanding Cultures in Depthp. xiv
Acknowledgments and Coauthorsp. xvii
Introductionp. 1
Understanding Cultural Metaphorsp. 2
Constructing Cultural Metaphorsp. 8
Reading and Using this Bookp. 16
When Culture Does, and Does Not, Matterp. 20
Authority-Ranking Culturesp. 25
The Thai Kingdomp. 27
Loose Vertical Hierarchyp. 29
Freedom and Equalityp. 34
The Thai Smilep. 35
The Japanese Gardenp. 39
Corporate Culturesp. 40
Garden as Metaphorp. 42
Wa and Shikatap. 43
Seishin Trainingp. 46
Combining Droplets or Energiesp. 48
Aestheticsp. 59
Similarities and Contrastsp. 62
Bedouin Jewelry and Saudi Arabiap. 64
The Desert Bedouinsp. 67
Bold Formp. 71
Handcrafted Appearancep. 73
Traditional Designp. 74
Female Ownershipp. 76
The Turkish Coffeehousep. 78
Islam and Secularityp. 81
Recreation, Communication, and Community Integrationp. 86
A Male Domainp. 89
A Modest Environmentp. 91
Life Outside the Coffeehousep. 92
Looking Aheadp. 96
Dòn Gánh: The Two Sides of Vietnamp. 98
History of Occupationp. 100
The French Defeat and Division Into Twop. 102
The Metaphor: The Dualities of Dòn Gánhp. 104
The Polish Village Churchp. 112
Historical Backgroundp. 114
Central Place of the Catholic Churchp. 116
The Partitioning and Polish Identityp. 118
Survivorsp. 121
Kimchi and Koreap. 125
The 60th Birthdayp. 127
Strangers by Day, Lovers by Nightp. 130
Kimchi's Public Rolep. 132
The Irish of Asiap. 133
Scandinavian Egalitarian Culturesp. 139
The Swedish Stugap. 140
Love of Untrammeled Nature and Traditionp. 146
Individualism Through Self-Developmentp. 148
Equalityp. 151
The Finnish Saunap. 154
From Survival to Political and Economic Successp. 156
Sauna: A Secular "Holy" Place of Equalityp. 161
Communication: Comfort With Quietudep. 165
The Danish Christmas Luncheonp. 170
Interdependent Individualismp. 172
Geographic Ambivalencep. 174
Cozinessp. 175
Other Egalitarian Culturesp. 177
The German Symphonyp. 178
Diversity of Musical Instrumentsp. 183
Positional Arrangements of the Musiciansp. 185
Conductors and Leadersp. 189
Precision and Synchronicityp. 192
The Unfinished Symphonyp. 198
Irish Conversationsp. 201
Intersection of Gaelic and Englishp. 206
Prayer as Conversationp. 210
A Free-Flowing Conversation: Irish Hospitalityp. 211
Places of Conversations: Irish Friends and Familiesp. 212
Ending a Conversationp. 215
The Canadian Backpack and Flagp. 217
Egalitarianism and Outlookp. 219
The Canadian Mosaicp. 221
Canadians as Non-U.S. Americansp. 222
French Winep. 227
Purenessp. 228
Classificationp. 232
Compositionp. 236
Suitabilityp. 240
The Maturation Processp. 242
The Changing Portraitp. 244
Market-Pricing Culturesp. 247
American Footballp. 248
The Tailgate Partyp. 250
Pregame and Halftime Entertainmentp. 251
Strategy and Warp. 252
Selection, the Training Camp, and the Playbookp. 253
Individual Specialized Achievement Within the Team Structurep. 254
Aggression, High Risks, and Unpredictable Outcomesp. 260
Huddlingp. 262
The Church of Football and Celebrating Perfectionp. 267
The Traditional British Housep. 273
The Traditional Housep. 274
History, Politics, Economics: Laying the Foundationsp. 275
Growing Up British: Building the Housep. 280
Being British: Living in the Housep. 287
Cleft National Culturesp. 297
The Malaysian Balik Kampungp. 298
Returning to Nearby Rootsp. 301
Authority Rankingp. 303
Reinforcing Common Valuesp. 304
The Nigerian Marketplacep. 312
Diversityp. 315
Social Dynamismp. 318
Balancing Tradition and Changep. 323
The Israeli Kibbutzim and Moshavimp. 332
Explicit Valuesp. 339
Size and Behavioral Outcomesp. 344
Traumas, Worldview, and Personalityp. 345
The Italian Operap. 354
The Overturep. 357
Pageantry and Spectaclep. 358
Voicep. 363
Externalizationp. 365
Chorus and Soloistsp. 372
Belgian Lacep. 377
A Land of Contrastsp. 380
Controlp. 389
Cooperation and Harmonyp. 394
Torn National Culturesp. 399
The Mexican Fiestap. 400
Primary Focus on Peoplep. 405
The Emphasis on Religionp. 409
Experiencing the Presentp. 411
Freedom Within the Social Orderp. 413
The Russian Balletp. 417
Echelons of the Balletp. 422
Drama and Realismp. 424
The Russian Soulp. 429
The Base Culture and its Diffusion Across Borders (Clusters of Nations): the Example of Chinap. 435
China's Great Wall and Cross-Cultural Paradoxp. 437
The Great Wall: Long, Tortuous, and Complex Historyp. 440
Confucianism and Taoismp. 441
Sun Tzu, War, and the Marketplacep. 445
The Chinese Family Altarp. 448
Roundnessp. 452
Harmonyp. 457
Fluidityp. 458
The Singapore Hawker Centersp. 461
Ethnic Diversity but Unityp. 465
Efficiencyp. 467
The Power of Womenp. 468
Safetyp. 469
Synthesizing Traditional and New Valuesp. 470
India, Shiva, and Diversityp. 473
India: The Dance of Shivap. 474
Cyclical Hindu Philosophyp. 480
The Cycle of Lifep. 482
The Family Cyclep. 483
The Cycle of Social Interactionp. 488
The Work and Recreation (Rejuvenation) Cyclep. 493
India: A Kaleidoscope of Diversityp. 499
The Kaleidoscope of Religions and Cultural Celebrationsp. 501
Images of Festivals and Feastsp. 504
Cell Phones, Call Centers, and Curriculump. 507
The Changing Image of Cricketp. 512
Same Metaphor, Different Meaningsp. 515
The Spanish Bullfightp. 516
Cuadrillasp. 520
Soly Sombrap. 524
The Pompous Entrance Paradep. 526
Audience Involvementp. 529
The Ritual of the Bullfightp. 531
The Portuguese Bullfightp. 534
Pride in Traditionsp. 535
Stratification Amid Unityp. 539
Artistry and Human Gorep. 540
Profitless Braveryp. 541
Popular Music as Cultural Metaphorsp. 545
The Brazilian Sambap. 546
Small-Step Circularityp. 549
Physical Touchp. 553
Undulationp. 556
Spontaneous Escapep. 558
Paradox of Dancersp. 561
The Argentine Tangop. 565
The Tango's Evolutionp. 567
Tango Music and Composersp. 569
The Dynamics of the Dancep. 572
Tango Singers and their Lyricsp. 574
Gender Relationsp. 578
Applying What We've Learnedp. 579
Summaryp. 582
Perspectives on Continentsp. 585
Australian Outdoor Recreational Activitiesp. 586
Capturing the Imaginationp. 587
New Realities: Beyond Stereotypesp. 590
Barbecuep. 592
Equality Matching Among the Tall Poppiesp. 592
The Sub-Saharan African Bush Taxip. 596
A Short History of Africap. 599
African Time Orientation and Fatalismp. 602
Communalism and Community Sharingp. 605
Hierarchy in African Society: Seating Arrangements in the Bush Taxip. 609
Referencesp. 613
Photo Creditsp. 638
Intexp. 640
About the Authorsp. 656
Table of Contents provided by Ingram. All Rights Reserved.

Rewards Program

Write a Review