Understanding Health Promotion

by Keleher, Helen; Murphy, Berni; MacDougall, Colin

• ISBN13: 9780195552942
• ISBN10: 0195552946
• Edition: 1st
• Format: Paperback
• Copyright: 2007-06-07
• Publisher: Oxford University Press

Summary

Informed by principles of equity and the social determinants of health, Understanding Health Promotion draws on the authors' research to focus on strategic approaches to health promotion practice. Helpful 'Guidebooks' are integrated throughout the book and contain practical information about the many resources available to health promotion practitioners. Applies equity and social determinants approaches to practice: Case studies and suggested models for practice are used to support a skills-development focus. Actions that promote health are considered from the perspective of different sectors of society. The expertise required of health promotion practitioners within all levels of health promotion work is reviewed in the contexts of healthy public policy and strategic health promotion program planning and evaluation. The 'Guidebooks' comprise: top sites for internet resources, assessed for their quality and degree of practical information, guides to information that is not always easy to access, such as health promotion professional organisations and evidence sites, expert guides to key skills for practice. Book jacket.

Table of Contents

List of Boxes, Case Studies, Figures, and Tables	p. vi
Contributors	p. ix
Introduction	p. xiii
Foundations for Health Promotion	p. 1
Approaching Health Promotion	p. 3
Health Promotion Principles	p. 14
Reframing Health Promotion	p. 29
The Drivers for Health Lie Outside the Health Sector	p. 47
Promoting Human Rights for Health	p. 61
Lay Knowledge	p. 69
Evidence to Inform Multisectoral Approaches in Health Promotion	p. 81
Milestones in the History of Health Promotion	p. 101
Health Promotion Associations, Alliances, and Advocacy Organisations	p. 104
Key Resources about the Socio-economic Determinants of Health	p. 105
Health Promotion as a Gendering Practice	p. 107
Health Promotion Practice	p. 111
Health Promotion Planning and the Social Determinants of Health	p. 113
Engaging Communities	p. 134
Empowerment and Health Education	p. 141
Strategic Communication	p. 153
Organisational Capacity	p. 170
Health Impact Assessment and Intersectoral Action	p. 184
Healthy Public Policy	p. 199
Health Promotion Policy Analysis	p. 216
Building Competencies and Workforce Capacity for Health Promotion	p. 234
Reflective Practice	p. 244
Health Promotion Program Planning and Evaluation Resources	p. 253
Resources on Health Equity	p. 255
Capacity-building Resources	p. 257
Preparing for a Media Interview-Ten-point Checklist	p. 259
Developing Training, Facilitating, and Presenting Skills	p. 261
Preparing a Press Release-Ten-point Checklist	p. 263
Cross-cultural Communication	p. 266
Multisectoral Actions	p. 273
Environment and Sustainability Approaches to Health Promotion	p. 275
Healthy Cities and Communities	p. 287
Art and Community-based Health Promotion: Lessons from the Field	p. 299
Space and Place: Geography in Health Promotion	p. 313
Reframing Physical Activity	p. 326
Promoting Health Through Sport	p. 343
Re-imagining Health Promotion	p. 355
Bibliography	p. 361
Index	p. 381
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